The Duck Pond Podcast | Tips for CPG Brands to Take Flight

Welcome to The Duck Pond Podcast, your go-to show for exploring how CPG (consumer packaged goods) brands get their wings, and what it really takes to launch, scale, and thrive in today’s competitive marketplace. Each episode dives into the journey of emerging and established CPG brands , uncovering the strategies, struggles, and successes behind their growth. From early-stage packaging decisions and product positioning to marketing tactics and building retail partnerships, we break down the key elements that help founders turn an idea into a world-class brand. We sit down with brand founders, packaging experts, designers, and creative leaders to share the untold stories behind iconic products and challenger brands alike. Whether you’re interested in how startups break into crowded categories like food and beverage, beauty, health, or sustainable products , or curious about how established

The Duck Pond Podcast | Tips for CPG Brands to Take Flight is a business podcast hosted by Jason Wong, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jason Wong hosts The Duck Pond Podcast | Tips for CPG Brands to Take Flight, a business show with 21 episodes published.

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  Episode #21

  Ep. 21 - We're Liquid Death For Everyday People - Jay Williams

  Dec 22, 202533 minS1

  <p>Today we’re featuring Jay Williams, founder of Free Bird Water, a brand built around the simple but powerful idea of delivering clean, crisp spring water in tall 19.2 oz aluminum cans, sourced from the Blue Ridge Mountains and crafted for everyday Americans who work with their hands, hustle hard, and value authenticity over hype. </p><p>Under Jay’s leadership, Free Bird has positioned itself as water “for the people”, no gimmicks, no wellness fluff, just real water for real life.</p><p>We’ll dig into:</p>How Free Bird Water carved out its space in the beverage market, le...

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  Episode #20

  Ep. 20 - Chocolate So Healthy It Heals The Earth - Keith Bearden

  Dec 17, 202530 minS1

  <p>Today we’re featuring Keith Bearden, CEO of Alter Eco, the chocolate and snack brand redefining indulgence by making sustainability, ethics, and delight inseparable. Under Keith’s leadership, Alter Eco champions regenerative agriculture, fair-trade sourcing, and compostable packaging, proving you can enjoy delicious, premium chocolate and snacks and help heal the planet.</p><p>We’ll dig into:</p>How Alter Eco positions itself in the “ethical indulgence” space, marrying top-tier taste with deep commitment to soil, communities, and ecosystems.The leap from legacy supply chains to regenerative sourcing: how Keith and the team support farmers to adopt agro-forestry, traceabili...

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  Episode #19

  Ep. 19 - Creating The Chocolate That Gives You Wings - Adam Deremo

  Dec 14, 202533 minS1

  <p>Today we’re featuring Adam Deremo, co-founder of AWAKE Chocolate, the brand that flipped the script on energy and indulgence by putting caffeine into chocolate. Instead of coffee or energy drinks, AWAKE delivers a pick-me-up in bite-size and bar-form chocolate , each bite packing roughly half a coffee’s brew: 50 mg caffeine, fair-trade, gluten-free, no artificial stuff.</p><p>We’ll dig into:</p>How AWAKE positions itself in the “functional food / caffeinated treat” space, combining everyday energy with the simple pleasure of chocolate.The leap from corporate CPG roots to startup chocolate-maker: what made Adam and his co-founders decide to build a...

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  Episode #18

  Ep. 18 - "Creating a Brand During Covid Saved My Restaurants" - Michelle Valdez

  Dec 11, 202528 minS1

  <p>Today we’re featuring Michelle Valdez-Wilton, founder of Date Better Snacks, the brand reinventing what a “better-for-you treat” can be, using Medjool dates stuffed with nut butter and enrobed in organic chocolate, all designed to give you that indulgent treat without the guilt. What started in her home kitchen during the COVID-era has blossomed into a fast-growing snack company now stocked in hundreds of stores across the U.S. and beyond.</p><p>We’ll dig into:</p>How Date Better Snacks positions itself in the “clean-label, better-for-you treat” space, satisfying sweet cravings with whole foods instead of processed sugar bombs...

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  Episode #17

  Ep. 17 - Most Beauty Companies LIE With Skincare - Alda Hjaltalin

  Dec 1, 202538 minS1

  <p>Today we’re featuring Alda Karen Hjaltalín, founder of SKINERGY, a brand redefining what wellness drinks can be by blending skincare, function and flavour in every sip. Alda turned her passion for wellness and ingredient innovation into a drink that delivers on skin, energy and purpose, all while preserving a great taste and strong identity.</p><p>We’ll dig into:</p>How SKINERGY positions itself in the wellness and functional beverage market—skin-first, flavour-forward, emotionally resonant.The leap from concept to launch: ingredient validation, formulation, packaging decisions and how Alda approached creating a drink that speaks to both be...

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