Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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The Duct Tape Marketing Podcast is a business podcast hosted by Unknown Host, with 1,000 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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The Duct Tape Marketing Podcast
How Inbound Marketing Is Changing in the Age of AI
Aug 27, 202620 min
Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar explains why the traditional marketing funnel is losing effectiveness and how the Loop Marketing framework offers a new approach built around expressing ideas, tailoring experiences, amplifying distribution, and evolving through continuous learning. He also explains answer engine optimization, AI buyer simulations, taste profiles, and why original data, customer stories, and distinctive points of view are becoming essential to effective content marketing. For marketers and small business owners, the shift means moving beyond traffic and content volume toward relevance, differentiation, transparency, and faster learning. 00:00 Introduction 01:19 Why HubSpot Lost 140 Million Visits 06:04 Build an AI Taste Profile for Better Results 08:24 Can AI Predict Customer Reactions? 09:49 How to Make AI Content Actually Original 12:01 How to Get Your Brand Cited by AI 15:33 Why AI Is Replacing Inbound Marketing Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
How AI Is Changing Online Courses, Coaching, and Client Results
Aug 26, 202624 min
AI is reshaping online courses and coaching by changing how clients learn, implement ideas, and achieve results. Blue Melnick explains why traditional course models are struggling, how AI can help coaches and consultants bridge the gap between knowledge and implementation, and why specialized expertise still matters when information is freely available. He also shares how his AI platform, OBI, is being used to guide clients through personalized processes instead of leaving them to translate lessons into action on their own. The result is a new model for delivering coaching, education, and client transformation faster and more effectively. 00:00 Introduction 00:58 Why AI Is Bigger Than the Virtual Event Shift 04:42 The AI Opportunity for Coaches and Consultants 09:43 How OBI Closes the Implementation Gap 14:26 Why Traditional Online Courses Are Dying 18:43 How AI Is Changing the Way People Learn 22:15 Where to Learn More About OBI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
Stop Solving the Wrong Problems in Your Business (Rerun)
Aug 20, 202622 min
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth opportunities go unnoticed. They explore how cognitive bias in business decision making affects marketing results, leadership mindset, and team performance, and share practical ways to identify root causes instead of symptoms. Learn how shifting from transactional services to a trusted advisor approach can unlock better decisions and stronger business growth. 00:00 Blind Blaming Explained Through Baseball 03:03 Blind Blaming in Business Decisions 06:09 Time Blocking for Entrepreneurs 09:03 Cognitive Bias and Blind Blaming 12:29 From Vendor to Trusted Advisor 17:36 Transformational Growth Shift Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
Why Leaders Need Better Perspective, Not More Data (Rerun)
Aug 19, 202622 min
Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own assumptions. Leadership expert Cornelia Choe explains why perspective blindness is becoming one of the biggest risks for organizations, how AI is changing the value of judgment, and what leaders can do to make better decisions in a world of constant change. 00:00 Introduction 02:05 AI Is Weakening Leadership Judgment 07:34 Why Small Businesses Need Better Perspective 12:52 The GEM Framework for Better Leaders 16:46 Why Customers Expand Your Blind Spots 19:50 Fresh Perspectives Beat Autopilot Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
AI Has Leveled the Marketing Playing Field (Rerun)
Aug 12, 202622 min
Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he shares practical prompting strategies, common AI mistakes to avoid, and why the businesses that learn to work with AI—not simply write with it—will have a lasting competitive advantage. 00:00 Introduction 01:45 Why AI Is Reinventing Neuromarketing 06:52 Build Your AI Marketing Dream Team 08:43 AI Workflow for Better Marketing 11:31 Train AI to Match Your Brand Voice 16:41 Can AI Really Understand Human Emotion? 19:42 How to Run an AI Marketing Audit Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
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