
The Ecomcrew Ecommerce Podcast
E658: Making Facebook Ads Easy As Pie
In this episode, Dave talks about what finally changed in his Facebook Ad Performance after years of frustration and dull performance. He explains what specifically flipped the switch in his thinking, why winning Amazon products don't necessarily translate to Facebook Ads, and what kind of products do work. Dave also lists out a few tips that he's picked up over the years, including what to optimize for, how long to test, and more. Timestamps 00:00 - Why Dave struggled to make Facebook Ads work 02:46 - Why Google and Amazon Ads don't translate on Facebook 05:40 - The #1 Revelation 06:40 - What products work better on Facebook and TikTok 09:31 - Why Facebook Targeting is More Algorithm-Driven 13:13 - Ad Fatigue 14:50 - AI Image Ads vs AI Video Ads 17:15 - Iterating on Winning Ads vs. Starting Over 21:07 - Optimize for Conversions, Not Clicks 22:34 - How long to test ads and what daily budget to use 23:03 - Why you should not send Facebook traffic directly to Amazon 24:28 - Why busier landing pages often convert better 26:22 - The Exchange Life example and the power of visual overload 27:17 - Final takeaway - build for the channel, not the catalog Resources Quiet Light Brokerage The Exitpreneur Jungle Scout As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

