
Episode #388
EP #388 - Strategies to scale your Amazon brand into DTC - Sarah Carusona
Strategies to scale your Amazon brand into DTC Welcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sarah Carusona, CEO at BA-Commerce, to explore how Amazon brands can successfully expand into Direct-to-Consumer (DTC) and build a stronger, more diversified e-commerce business. We’ll discuss the strategies, challenges, and opportunities involved in moving beyond Amazon, including how brands can leverage their existing customer base, strengthen their brand presence, and create a successful DTC strategy. ️ In this conversation, we’ll cover: • Key strategies for scaling an Amazon brand into DTC • How to build a successful DTC channel alongside Amazon • Common challenges brands face when expanding beyond marketplaces • Customer acquisition and retention strategies • Building a stronger and more sustainable e-commerce brand • Lessons and insights from Sarah’s experience in e-commerce Whether you’re an Amazon seller, e-commerce entrepreneur, brand owner, or simply interested in the future of online retail, this conversation is packed with practical insights you won’t want to miss. Watch the full conversation and discover how to take your Amazon brand to the next level. #ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo






