The eCommerce Maven Podcast

The eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.

The eCommerce Maven Podcast is a business podcast hosted by Kristi Soomer, with 203 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kristi Soomer hosts The eCommerce Maven Podcast, a business show with 203 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The eCommerce Maven Podcast

  How to Actually Show Up on Instagram When You're a One-Person Brand

  Apr 30, 202621 minS0

  If you've ever stared at your phone wondering what to post on Instagram — this episode is for you. In this episode of the eCommerce Maven Podcast, I'm sharing six practical approaches to showing up on Instagram when you're running the whole brand yourself. No big team, no huge budget — just real, actionable strategies I've tested in my own business and with my coaching clients. We cover: ✔ Showing up on camera — and how I got over my fear of it ✔ Behind-the-scenes content (and why it's a secret weapon for small brands) ✔ Hiring content creators and influencers the right way ✔ What to look for befor...

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  The eCommerce Maven Podcast

  How to Actually Show Up on Instagram When You're a One-Person Brand

  Apr 30, 202621 min

  If you've ever stared at your phone wondering what to post on Instagram — this episode is for you. In this episode of the eCommerce Maven Podcast, I'm sharing six practical approaches to showing up on Instagram when you're running the whole brand yourself. No big team, no huge budget — just real, actionable strategies I've tested in my own business and with my coaching clients. We cover: ✔ Showing up on camera — and how I got over my fear of it ✔ Behind-the-scenes content (and why it's a secret weapon for small brands) ✔ Hiring content creators and influencers the right way ✔ What to look for before you pay an influencer a single dollar ✔ When it's time to bring in a social media manager ✔ Why authentic and imperfect often beats polished and perfect Pick one approach, start there, and build from it. That's it. Loved this episode? Please subscribe, rate and review it or share it with another entrepreneur in your inner circle. Show Notes: https://www.kristisoomer.com/blogs/ecommercemaven Work with me: https://www.kristisoomer.com/pages/business-and-accountability-coaching Instagram: https://www.instagram.com/kristisoomer

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  The eCommerce Maven Podcast

  Stop Underpricing — The Exact Framework to Price Your Products Profitably

  Apr 18, 202622 minS0

  In almost every coaching call I do with product founders, I find the same problem: underpricing. In this episode of the eCommerce Maven Podcast, I share the exact pricing framework I've used to build a profitable product brand over 14 years — so you can stop guessing and start pricing with confidence. You'll learn: ✔ The Bottoms-Up Pricing Method (and every cost most founders miss) ✔ How to use collection strategy to set smart price points ✔ The 75% gross margin target — and why it matters ✔ The Four Quarter Accounting Method for a healthy P&L ✔ How to handle price increases without losing customers Your price is probably to...

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  The eCommerce Maven Podcast

  5 Things I wish I knew before I started my eCommerce Brand

  Mar 28, 202625 minS0

  Fourteen years. Nearly $3M in revenue. And a whole lot of lessons learned the hard way. In this episode, I'm getting personal and sharing the five things I wish someone had told me before I launched Encircled — from the cash flow mistake that almost broke us during a growth period, to the PR agency I hired too soon, to the mindset shift that changed everything about how I show up as a founder. Whether you're pre-launch or in the early stages of building your product-based business, this one's for you. We cover: Why cash flow and profit are NOT the sa...

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  The eCommerce Maven Podcast

  How to Handle the Ups and Downs of eCommerce

  Mar 22, 202626 minS0

  Running an eCommerce business can feel like an emotional rollercoaster. In this episode, I’m answering a listener question about how to handle the ups and downs of eCommerce and sharing practical advice for staying grounded through the volatility of online business. I talk about why eCommerce feels so intense, how to separate normal fluctuations from real business problems, and what to do when sales dip or spike. I also share ways to build more stability into your business through better forecasting, financial planning, channel diversification, and founder self-management. If you’ve been feeling stretched by the unpredictability of eCommerce, this...

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