
The eCommerce Pros Podcast
Adam Mellott - CTV/STV/OLV Best Practices
<p>Adam Mellott, Sr. Search Strategist and Head of Service Delivery at BTR Media, joins the eCommerce Pros Podcast to demystify the evolving world of Amazon video ads—specifically the differences between Connected TV (CTV), Streaming TV (STV), and Online Video (OLV). With brands navigating more video placements than ever, understanding how these formats work—and when to use each—is crucial for maximizing both reach and return.<br/><br/>In this episode, Adam breaks down what sets STV and OLV apart, from creative style to audience behavior. You’ll learn when to lead with an emotional brand story and when to...

