Episode #54
The Box Is a Marketing Channel. Most Brands Are Wasting It.
May 27, 202640 minS0
<p>Most ecommerce brands treat fulfillment as a cost center. Get the product out the door, keep the error rate low, move on. The unboxing moment, that brief window when a customer opens their order for the first time, gets almost no strategic attention. And that is a significant missed opportunity.</p><p>Drew Carpenter is the co-founder of Yuzu, a platform that turns the package insert into a measurable, personalized marketing channel. Drew spent years on warehouse floors, first fulfilling his own ecommerce orders out of his parents’ garage in the UK as a teenager, then joining a third-party lo...
