The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews,

The Ecommerce Roadmap is a business podcast hosted by Susan Bradley: E-commerce Expert, with 334 episodes on record and a Required Pod Score of 86. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Susan Bradley: E-commerce Expert hosts The Ecommerce Roadmap, a business show with 334 episodes published.

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  The Ecommerce Roadmap

  333: How To Start Investing For Retirement When You're Self-Employed

  Aug 18, 202652 min

  If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more." Sound familiar? I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a secure financial future. Listen in and learn: Why self-employed people have MORE retirement options — not fewer How to treat investing like a bill, not a leftover The numbers to run so that you can make decisions on facts, not feelings Because here's the truth: it's hard to be the business leader you want to be if your personal finances are a mess. Don't miss this one. RELATED LINKS: Find Chloe Daniels at clovebear.com How to Scale Without Borrowing (or Breaking Your Business) https://www.thesocialsalesgirls.com/blog/how-to-scale-without-borrowing-or-breaking-your-business-episode-279 3 Things you can do to be more profitable today https://www.thesocialsalesgirls.com/blog/3-things-you-can-do-to-be-more-profitable-today-episode-219 How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209 Gross Profit: Will you take charge and pay yourself more? https://www.thesocialsalesgirls.com/blog/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188 -------------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ " Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here , tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

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  Episode #332

  332: Your Ads Manager ROAS is the Wrong Metric

  Aug 11, 202644 min

  Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on. Here's what you'll learn: Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good. How to start testing small (with a budget of just $120), and how to know when it's time to scale. How to avoid the money pit of paid ads. Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it. RELATED LINKS: Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321 Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257

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  The Ecommerce Roadmap

  331: How to Finally Get Sales on Your Website (Not Just Etsy)

  Aug 4, 202621 min

  "It's only the first quarter, and I have already sold as much as last year." One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of Homestyle Fabrics and Furnishings sat down with me in this episode and I want you to listen up. She's going to tell you what she did, and it's so simple. You'll learn: The ONE thing she did every single week without guessing or re-inventing the wheel to get traffic and sales The genius way she turned that one thing into her social media content, in a way that she could rinse and repeat. How she made the switch from reading her bank statement to reading her P&L, and how she knew whether or not she was actually profitable. RELATED LINKS: See Jennifer's store here: https://homestylefabrics.ca/ And find her on Instagram How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 The Real Reason You Feel Busy But Stuck https://www.thesocialsalesgirls.com/blog/the-real-reason-you-feel-busy-but-stuck-do-this-to-fix-it-episode-319 Getting Help Vs. Going It Alone https://www.thesocialsalesgirls.com/blog/getting-help-vs-going-it-alone-2xd-bergens-episode-314

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  The Ecommerce Roadmap

  330: From frustration to 475 Orders a Month: How Laura finally Got Traction

  Jul 28, 202648 min

  If you've ever found yourself having thoughts like "I'm wasting my time" or worse…"I'm draining money from my family", this episode is for you. Laura Kleber spent years juggling too many products, carrying business debt, and questioning whether to shut it all down. Today she's pulling in 475 orders a month and loving every minute she works in her business. What made all the difference was a few honest decisions, a willingness to go all in on one thing, and the patience to let consistency do its job. Listen in and learn these 3 valuable steps to: Re-set. Remove the outside pressure (debt, financial stress) and gain clarity. Re-focus. Stop spreading yourself thin, and commit to one thing. Stay Consistent. Show up on a schedule, track your numbers, and give it time. RELATED LINKS: Check out Laura's site, My Home Matters, here: https://shopmyhomematters.com/ Or find her on Facebook: https://www.facebook.com/laura.kleber.3/ This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 The habits I see that lead to success https://www.thesocialsalesgirls.com/blog/the-habits-i-see-that-lead-to-success-episode-311 Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276 How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327 ---------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here , scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

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  The Ecommerce Roadmap

  329: 3 Things You Must Know Before You Take a Business Loan

  Jul 21, 20261h 3m

  You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me, a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off. Listen in and learn: Why six figures in sales doesn't mean six figures in your pocket. Why you can't grow your way out of a profit problem (but what you can do instead) Why an operating line of credit is the wrong tool for inventory growth We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago. RELATED LINKS: Chantal's mini coloring books are available at ohcolorme.com , on Amazon in Canada, and through retailers found via the site's store locator. Ciara Stockeland: https://www.ciarastockeland.com/ What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267 Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318 How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158 -------------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here , scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

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