The Edge Effect: A Marketing Podcast

In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good!About Your Host:Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline

The Edge Effect: A Marketing Podcast is a business podcast hosted by Caroline Crawford, with 59 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Caroline Crawford hosts The Edge Effect: A Marketing Podcast, a business show with 59 episodes published.

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  The Edge Effect: A Marketing Podcast

  Overcoming Marketing Challenges: Insights from Jacqueline Green

  Nov 20, 202452 minS0

  <p>In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of...

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  The Edge Effect: A Marketing Podcast

  The Art and Science of Effective Copywriting with Katie Lantukh

  Nov 13, 202441 minS0

  <p>In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.</p><...

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  The Edge Effect: A Marketing Podcast

  Authenticity in Marketing, Business, and Self with Sydney Ryker

  Oct 2, 202438 minS0

  <p>In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shares her unique experiences, from starting out in network marketing to becoming a public speaker and mentor, emphasizing the power of conviction, spirituality, and overcoming self-doubt. Tune in to gain valuable insights on aligning your true self with your business vision.</p><p><br><b>...

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  The Edge Effect: A Marketing Podcast

  Streamlining Business Operations Through AI and Automation with Elaine Boyd

  Sep 25, 202451 minS0

  <p>In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insights on automating social media content, managing client reviews and efficiently using project management systems to enhance team productivity. Tune in to uncover how to improve your business operations and grow your social...

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  The Edge Effect: A Marketing Podcast

  Unveiling Authentic Business Stories: Insights from Skyblue Creative's Pat Taggart

  Sep 18, 202453 minS0

  <p>In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of...

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