
Episode #37
How to Tell a Story That People Want to Hear with Emily Best
How do you go from having a really good story to tell, to actually getting it out into the world? This week's guest is Emily Best, the founder and CEO of Seed&Spark. Seed&Spark is the number one crowdfunding platform in the world for storytellers, having raised more than $95 million and funded thousands of projects to make entertainment more diverse, inclusive, connected, and essential. We dive deep into why stories are fundamental to who we are as human beings, and how the art of deep listening creates radical belonging. Emily shares how independent creators can bypass traditional gatekeepers, what it takes to design a life aligned with your highest purpose, and how to cultivate hope as an active daily discipline when facing massive industry shifts. Whether you are an artist, entrepreneur, or leader looking to share your mission with clarity and conviction, this conversation will challenge you to reflect on the stories you tell and the life you choose to live. In This Episode, You Will Learn Why empathy and profound care are the core ingredients of unforgettable storytelling. How crowdfunding serves as an act of community care rather than just a transaction for capital. Why stories are meant to be experienced collectively rather than consumed in isolated digital silos. The critical questions every entrepreneur and creator must ask to design a life aligned with their values. Why convenience culture is driving social isolation and how to build authentic local community networks. How to cultivate hope as a daily discipline during uncertain and challenging times. Plus much more… What We Discuss: 0:00:00 - Episode Opener and Introduction to the Podcast - Emily Best 0:01:03 - Why Stories Matter 0:02:47 - Seed&Spark Origin Story 0:05:38 - Funding Wins and Trends 0:09:38 - What Makes Great Stories 0:12:16 - Getting Your Work Out There 0:13:57 - Designing Your Life 0:19:10 - Meaning Making and Grief 0:26:12 - Community vs Convenience 0:29:38 - AI Costs and Community 0:32:56 - Processing Stories Together 0:35:27 - Stories Need Shared Moments 0:36:21 - Streaming Silos And Lost Conversation 0:37:06 - Raised By Writers So What Matters 0:39:01 - Sailboat Workshops Listening Power 0:40:59 - Community Funded First Film 0:44:12 - Lean Startup To Seed And Spark 0:48:23 - Mutual Aid Versus Convenience 0:51:11 - Tools And How They Are Used 0:58:39 - Interdependence And Solidarity House 1:00:31 - Seed And Spark Stories Of Joy 1:01:46 - Rapid Fire - Your Edge 1:06:48 - Where To Connect And Sign Off Follow Emily: LinkedIn: https://www.linkedin.com/in/emily-best-0663964/ Instagram - Seed&Spark: https://www.instagram.com/seedandspark/ Instagram - (m)otherboard: https://www.instagram.com/m.otherboard/ Instagram - mrjesusai: https://www.instagram.com/mrjesusai/ Website: https://seedandspark.com/ Follow Cameron: Instagram: https://instagram.com/cameronatlas YouTube: https://youtube.com/cameronatlas Facebook: https://facebook.com/cameronatlas LinkedIn: https://linkedin.com/in/cameronatlas Newsletter Sign Up: https://cameronatlas.com/newsletter Book Cameron to Speak: https://cameronatlas.com/speaking

