Episode #20
Measuring To Improve: Medical Information - MAPScast Episode 2
This podcast brings the data behind the poster (which can be found on the MAPS Knowledge Center: https://medicalaffairs.org/knowledge-center/) to life, exploring insights from a double-blind survey of 10,000+ healthcare professionals on how Medical Information is delivered by the Top 10 global pharma companies. It highlights that two out of three HCPs find Medical Information relevant and that it contributes approximately 15% to perceptions of Medical Affairs leadership, while discussing what differentiates top performers and how Medical Information can be leveraged more strategically. Learning Objectives - What you’ll learn in this Episode: - How healthcare professionals perceive Medical Information across top global pharma companies - Why Medical Information contributes meaningfully to leadership credibility in Medical Affairs - What top‑performing organizations do differently to build trust, relevance, and differentiation - How HCP feedback can be translated into actionable Medical Information strategy Faculty: Brad Tritle, GM and Medical Affairs Sales Lead, Americas, Trilations LINKEDIN: https://www.linkedin.com/in/bradtritle/ Leen Helsloot, Medical Affairs Practice Lead, Trilations LINKEDIN: https://www.linkedin.com/in/leen-helsloot-84a34b4/ Dhara Patel, Director, Medical Information, Siemens Healthineers LINKEDIN: https://www.linkedin.com/in/dhara-patel-pharmdd-65bba4216/ About the Medical Affairs Professional Society (MAPS) The Medical Affairs Professional Society (MAPS) is the leading global authority and community for Medical Affairs professionals, uniting over 18,000 members across 400+ organizations in Pharmaceutical, Biotech, MedTech, and related industries. Founded in 2016, MAPS is a 501(c)(3) nonprofit dedicated to advancing careers and elevating the Medical Affairs profession worldwide. Learn more: https://medicalaffairs.org/ Explore the Knowledge Center: https://medicalaffairs.org/knowledge-center/ Join MAPS: https://medicalaffairs.org/join-maps/ Upcoming Events: https://medicalaffairs.org/events/ Annual Meetings: https://medicalaffairs.org/meetings/ Members gain access to: World-class education — professional development resources, webinars, podcasts, and white papers in our Knowledge Center Robust networking — direct connections with Medical Affairs peers and thought leaders around the globe Impactful events — regional chapter meetings, MasterClass training, and flagship Annual Meetings Critical industry insights — benchmark reports and research that inform strategic decision-making Cutting-edge best practices — competency framework that drives functional leadership in Medical Affairs Whether you're an emerging professional, an established Medical Affairs leader, or a senior executive, MAPS offers the community, resources, and career development tools to help you grow, lead, and thrive.
