Episode #124
Is Bad Data Silently Sabotaging Your Business? | Steve Forsdick - Market Location. EBL2026
Businesses have access to more data than ever, but is that data actually helping them make better decisions? In this Elite Business Live session, Steve Forsdick, Business Development Director at Market Location, explains why poor-quality data could be quietly undermining your sales, marketing, CRM and AI investments. Steve explores why businesses should focus less on the size of their database and more on its accuracy, relevance and reliability, especially as AI and automation become increasingly important. In this session, discover: Why B2B data can decay rapidly How bad data makes good technology look bad Why the best database isn’t necessarily the biggest How human verification can improve data quality Why GDPR and PECR can become a competitive advantage The questions every business should ask before buying B2B data How better data can lead to better targeting, stronger pipelines and more sales Steve also shares a real-world example where cleansing and enriching a company’s data helped generate 4,800 leads, 1,800 sales-qualified leads and 200 new customers within three months. As Steve puts it, businesses need to stop asking “How much data do we have?” and start asking a much more important question: “How much of it can we actually trust?” #EliteBusinessLive #BusinessData #DataQuality #B2BMarketing #Sales #Marketing #AI #CRM #BusinessGrowth #gdpreparation https://bit.ly/m/elitebusiness
