The Elite Coaching Blueprint Podcast // with Jack Symons
Shiny Object Syndrome is Why Your Business Isn't Growing
You keep finding new strategies that make total sense - and your business still isn't growing. That's not a strategy problem. Shiny object syndrome isn't just about chasing trends. It's about what happens in your brain the moment something gets hard - and why every time you jump ship to a new approach, you reset the clock on all the progress you've already made. In this episode, Jack breaks down the real psychology behind why coaches keep switching strategies, how to spot when you're doing it without realising, and what actually builds a business that grows consistently over time. You'll discover: Why shiny objects aren't the problem - the messy middle is How to tell the difference between a useful pivot and an expensive distraction What obsessing over the process (instead of the outcome) actually looks like in practice Why everything in business "works" - and what that means for how you choose your approach The mindset shift that lets you push through the hard part instead of abandoning it
