Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter peopl
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
35%
Guest openness
Selective
Verified email on file
80/100
Required Score
Sign up to generate a grounded pitch for The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth.
What is The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth is a business podcast hosted by Fexingo, with 159 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Fexingo hosts The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth, a business show with 159 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #163
Why Email List Segmentation Is Overrated
Aug 18, 20268 minS4
Lucas and Luna challenge a common belief: that list segmentation is always worth the effort. They dig into a real B2B software company that ditched complex segmentation for a simpler approach — and saw a 17 percent lift in engagement. They discuss when segmentation makes sense, when it backfires, and how audience size and data quality change the calculus. Plus, a practical rule of thumb for knowing when to segment and when to keep it simple, and how the hosts' own experience on Fexingo's newsletter shaped their view. If you've ever felt overwhelmed by tags, custom fields, and automations, this episode is for you. #EmailMarketing #Segmentation #B2BMarketing #NewsletterStrategy #SubscriberEngagement #MarketingPodcast #FexingoBusiness #BusinessPodcast #MarketingTips #EmailStrategy #AudienceGrowth #DataDrivenMarketing #SimpleMarketing #EmailListHealth #MarketingExperiments #LucasAndLuna #PodcastEpisode #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprisingly under-discussed topic of email authentication and its direct impact on deliverability. With Google and Yahoo's 2024 sender requirements still reshaping the inbox landscape, they break down how SPF, DKIM, and DMARC work together to keep your emails out of spam. Using the example of a mid-sized e-commerce brand that saw its open rates jump 12 percent after implementing DMARC, they explain the technical basics in plain English and offer a practical, step-by-step plan for listeners to audit their own authentication setup. Luna challenges Lucas on whether smaller senders can really get away with skipping these protocols, and they discuss the long-term benefits of building sender reputation. Tune in to learn why authentication is not just for IT teams, and how a few DNS tweaks can protect your domain from spoofing and boost your email performance. This episode is a must-listen for marketers who've been putting off this technical chore but want to see real gains in their email program. #EmailAuthentication #Deliverability #DMARC #SPF #DKIM #EmailMarketing #SenderReputation #EmailSpam #InboxPlacement #EmailDeliverability #EmailSecurity #DNS #EmailStrategy #Marketing #DigitalMarketing #FexingoBusiness #BusinessPodcast #EmailTips Keep every episode free: buymeacoffee.com/fexingo
How Re-Engagement Emails Saved a Dying Newsletter List
Aug 16, 20265 minS4
In this episode, Lucas and Luna dive into a specific, often-overlooked strategy for email marketers: the re-engagement campaign. They dissect a case study where a mid-sized e-commerce brand, struggling with a 45% inactive subscriber rate, launched a three-email reactivation sequence that won back 12% of dormant users and boosted overall revenue by 8% within two months. The conversation unpacks the psychology behind the win-back, the exact cadence and copy approach that worked, and the critical decision of when to purge unresponsive subscribers. You'll learn why a simple 'we miss you' email isn't enough, and how a well-timed incentive can revive a list that seemed dead. Tune in for actionable insights on turning subscriber churn into renewed engagement and revenue. #EmailMarketing #ReEngagement #NewsletterGrowth #SubscriberRetention #EmailListHealth #Marketing #FexingoBusiness #BusinessPodcast #EmailStrategy #CustomerEngagement #ListGrowth #EmailCampaign #DormantSubscribers #WinBackEmails #EmailCopywriting #EcommerceMarketing #MarketingPodcast #EmailTools Keep every episode free: buymeacoffee.com/fexingo
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the mechanics of abandoned cart emails—why they work, how to sequence them, and the surprising data behind recovery rates. They break down a real-world case from a mid-sized e-commerce brand that saw a 12 percent lift in recovered revenue by optimizing their email flow. Listeners will learn the three-email structure that maximizes conversions, the role of timing and personalization, and common mistakes that tank performance. The hosts also discuss how to measure success beyond open rates, focusing on revenue per email and overall list health. Perfect for marketers looking to turn cart abandoners into loyal customers. #AbandonedCartEmails #EmailMarketing #Ecommerce #CustomerRetention #MarketingStrategy #ConversionRate #EmailAutomation #RevenueRecovery #EmailSequencing #Personalization #MarketingTips #DigitalMarketing #BusinessGrowth #EmailListHealth #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
How Email List Segmentation Boosted a Retailer's Revenue by 25 Percent
Aug 14, 20267 minS4
In this episode, Lucas and Luna dive into the power of email list segmentation. They break down how a mid-sized online retailer used behavioral segmentation to send more relevant emails, resulting in a 25 percent revenue lift and a 40 percent increase in click-through rates. The hosts explore the specific segments used—new subscribers, high-intent browsers, and lapsed buyers—and how the retailer tailored content for each. They also discuss the importance of data collection, the role of dynamic content, and the metrics to track to measure success. If you're looking to improve your email marketing without increasing list size, this episode offers a clear, actionable framework. Tune in to learn how segmentation can transform your email campaigns and drive meaningful results. #EmailMarketing #EmailSegmentation #SubscriberGrowth #OpenRates #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast #EmailStrategy #CustomerEngagement #RetailMarketing #BehavioralSegmentation #DynamicContent #EmailMetrics #RevenueGrowth #ClickThroughRate #EmailList #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
