
The Energy Pipeline
Building Energy Events with Mark Immekus | Ep.135
What separates a good event from a day attendees will never forget? On The Energy Pipeline, sponsored by Cat Oil & Gas, host Josh Lowrey sits down with Mark Immekus, President of Events at Upright Digital, to discuss his journey through oil and gas, media and the evolution of O&G industry events. Mark shares how he helped grow the DUG conferences, navigated industry downturns and COVID-19, launched the Thrive Energy Conference, and how he has built memorable experiences by focusing on customer experience, attention to detail, and long-term relationships. 00:00 Podcast Returns 00:43 Meet Mark Immekus 02:10 Why Mark Matters 03:36 Handball to Houston 09:21 Breaking Into Events 11:55 Crisis and Hart Energy 13:58 Building DUG Powerhouse 20:30 Deals Made on Show Floor 23:10 COVID and New Chapter 32:15 Launching Thrive Blueprint 34:30 Building Thrive Fast 35:11 Why Its Called Thrive 37:05 Thrive 2021 Breakthrough 39:55 DEP Barbecue Takes Off 40:50 Ranch Chaos And Rainout 43:42 Camaraderie Over Trade Shows 44:58 Exclusive No Soliciting Rules 47:59 Caterpillar Booth Strategy 50:58 Obsessing Over Details 54:55 Team Culture And Praise 57:51 Post Event Self Critique 01:00:39 Bands Riders And Wrap Up

