
Episode #15
Resident Priorities Report Unpacked
What do renters actually want in 2026? The answer may surprise you. In this episode of the Entrata Pod, we unpack the findings from Entrata’s latest Resident Priorities Report , based on responses from more than 2,000 U.S. renters . Entrata President Chase Harrington and Industry Principal Virginia Love break down the trends shaping today’s rental market and what property management teams need to know to attract, retain, and better serve residents. From affordability and lease renewals to communication preferences and resident rewards, this conversation explores how shifting renter expectations are redefining the resident experience—and what multifamily operators can do to stay ahead. In this episode, you’ll learn: What factors have the biggest influence on rental decisions in 2026 How rent increases affect resident retention and lease renewals Why convenience is becoming more valuable than luxury amenities What residents expect from property communication and customer service How resident rewards and loyalty programs can strengthen engagement and retention Whether you’re a property manager, multifamily owner, regional manager, marketing professional, or operations leader, this episode offers actionable insights to help you improve the resident experience and drive stronger leasing and renewal performance.






