The Expanded Life is a no-fluff, strategy-driven podcast for clinic owners who want to increase new patients, grow revenue, build real systems, and finally get their time back. Hosted by Dr. Danielle Roach , multi-location clinic owner and doctor of chiropractic, and her husband and marketing strategist, Kyle Roach , this show breaks down the exact systems, marketing frameworks, and mindset upgrades they used to grow Verve Chiropractic to $2M and three locations in two years . If you’re stuck doing everything yourself, capped by your schedule, or frustrated with inconsistent new patients, this podcast meets you where you are, with clear steps, simple systems, and the strategy clinic owners actually need (not just theory). Whether you’re trying to stabilize your first location, preparing to hire, optimizing your marketing machine, or expanding to multiple providers, each episode gives you actionable tools t
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The Expanded Life Podcast is a business podcast hosted by The Expanded Collective, with 51 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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The Expanded Collective hosts The Expanded Life Podcast, a business show with 51 episodes published.
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Episode #51
The 10/10 Patient Experience That Keeps Patients Coming Back
Aug 19, 202621 min
Are you overlooking the little things that determine how patients actually feel in your practice? In this episode, we break down why the way you make people feel matters more than anything else in their patient journey, from their first interaction with your team to every visit that follows. We share how leading with empathy, anticipating questions, creating a welcoming environment, and adding thoughtful touches help patients feel safe, valued, and cared for. Tune in to learn how to create a patient experience people want to come back to. In this episode, you will learn: 00:00 Why making people feel comfortable can determine whether they say YES. 05:00 Where can the patient experience start to break down before they see the doctor? 07:45 The “lead with empathy” approach that helps patients feel safe and understood. 11:30 What can your worst customer experiences teach you? 12:45 Create the opposite of the experiences your patients already hate. 15:15 The gestures that can make patients feel genuinely cared for. 17:30 What changes after a patient officially starts care? 18:30 Can a better experience improve retention, referrals, and family growth? 19:45 The rule for creating a patient experience people remember. Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
How to Turn Your Instagram Profile Into a Patient-Generating Landing Page
Aug 12, 202630 min
If someone landed on your Instagram today, would they know exactly why they should choose your clinic? In this episode, we break down the 3 posts we believe every clinic owner should pin to the top of their Instagram profile. We talk about how each post plays a different role in building trust, overcoming objections, helping people see themselves in your content, and creating a stronger connection with the person behind your brand. Tune in and learn how to make your Instagram profile do more of the selling for you. In this episode, you will learn: 00:00 The 3 pinned posts that can turn your Instagram into a patient-generating landing page. 06:00 Who should your first pinned post be speaking directly to? 07:30 Tips to use your first pinned post to niche down and overcome objections. 10:00 Ways to create content patients can easily share with their families. 12:45 What should patients know before their first visit? 15:45 Why you should answer common questions before they become reasons not to book. 17:15 How should your founder story connect with your ideal patient? 23:00 Why the messy middle can make your founder story more relatable. 27:30 What makes an Instagram profile feel personal instead of generic? 28:30 The 3 questions to ask when auditing your Instagram profile. Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Apply for the founding round of the CEO Transformation Intensive and build a business that thrives without running entirely on you: https://tec-ceo-intensive.netlify.app/ Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
The STORY Framework That Makes Patients Choose You
Aug 5, 202633 min
Are you spending hours creating content but still struggling to attract the right patients? In this episode, we introduce the STORY framework, a marketing system designed to help you create messaging that connects emotionally instead of explaining what you do. We break down why the world's best brands focus on the customer's transformation instead of their product, how to position your patients as the hero of every story, and the five-part framework that makes your marketing more memorable, relatable, and persuasive. Tune in to learn how better storytelling can help you build trust, strengthen your brand, and attract more ideal patients. In this episode, you will learn: 00:00 What Nike teaches you about marketing your clinic. 04:45 Are you talking too much about your clinic instead of your patients? 09:00 What makes Nike one of the best storytelling brands in the world? 12:15 The identity marketing strategy behind Nike's biggest campaigns. 16:00 How to build a memorable brand without a million-dollar budget. 18:45 The STORY framework for creating better marketing. 22:00 How to uncover the emotional tension driving your patient's decisions. 24:00 Paint the transformation your patients want. 27:00 Tips to make it easier for patients to take the next step. 32:30 Use your founder story to build connection without making it all about you. Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
The Sales Framework That Helps More Patients Say YES to Care
Jul 29, 202657 min
Are you confident in the care you provide but uncomfortable when it comes time to sell it? In this episode, we break down the sales skills every clinician needs to confidently guide patients from their first conversation through the decision to start care. We share how to uncover what patients truly want, communicate with more confidence, simplify your Day One and Day Two conversations, and present your recommendations without projecting your own beliefs about money onto them. Plus, we dive into handling objections, discussing finances, using silence strategically, and more. Tune in to strengthen your sales conversations, increase conversions, and help more of the right patients confidently commit to the care they need. In this episode, you will learn: 00:00 The sales skills that turn an unsure patient into a confident YES. 06:30 Are you letting your own money mindset determine what you recommend? 09:00 The role energy and tonality play in building patient trust. 15:30 What do you do when you don’t feel confident enough to sell your care? 18:00 How to use AI to identify where your patient conversations need improvement. 19:45 Make your Day One conversation about the patient, not your process. 25:15 Ask better questions instead of simply asking more. 28:30 Which questions actually belong in your Day One conversation? 30:45 Shift from tactical technician to strategic health partner. 32:00 How to keep patients engaged before presenting your care plan. 36:15 How to simplify complex information so patients understand why your care matters. 43:15 Why setting expectations early improves long-term patient retention. 49:15 What should you do after you tell a patient the price? 51:30 How to work through hesitation without being pushy. 55:30 The team approach that helps more patients say yes. Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
How to Buy Back Your Time (& Build a Business That Doesn't Need You 24/7)
Jul 22, 202631 min
Do you ever feel like your business is growing, but your freedom is disappearing? In this episode, we break down the framework we use to buy back our time, create more capacity, and build a business that aligns with the life we want to live. We share how to calculate your true hourly value, identify your highest-impact work, delegate with confidence, and create systems that free up your time while continuing to grow your business. Tune in to start creating more space for your family, your health, and the life you're working so hard to build. In this episode, you will learn: 00:00 The #1 habit successful entrepreneurs use to create more freedom. 02:00 Why changing your environment can completely reset your energy and creativity. 05:15 The warning signs that your business has become just another job. 09:15 The hiring mistake that taught us how to buy back time strategically. 12:45 Which tasks are stealing the most time from your week? 15:30 The 3 categories every task in your business should fall into. 18:45 How much is every hour of your time really worth? 22:00 Turn your hourly rate into smarter business decisions. 25:15 Tips to create more capacity without sacrificing profitability. 27:00 Examples of buying back time at home and in your business. 29:45 What would you do if you had 10 extra hours every week? Resources + Links Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
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