The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

The Extraordinary Business Book Club is a business podcast hosted by Alison Jones, with 400 episodes on record and a Required Pod Score of 80.

Alison Jones hosts The Extraordinary Business Book Club, a business show with 400 episodes published.

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  Episode #504

  Episode 504 - Resilient Optimism with Michelle Gielan

  Sep 27, 202637 min

  ' You can continually be choosing optimistic behavior even when you're not feeling optimistic.' Michelle Gielan is a positive psychology researcher married to a happiness researcher - wouldn't you love to be at that dinner table? In her latest book Resilient Optimism: The science of sustaining a positive mindset in tough times , she explores why optimism that lasts when reality hits is not based on an emotion, but on behaviour, and more particularly on the belief that our behaviour matters. She also discovered that your behaviour matters way beyond your own mood and your own outcomes. Becoming a 'positive deviant' - actively expressing optimism, celebrating progress, spreading 'positive gossip' - can transform the outcomes of everyone around you. We also talk about writing as sense-making, experimenting with 'power leads', and how to think of a book as a collection of beautifully connected two-minute stories. A hopeful, practical conversation about agency, courage, writing, and resilience.

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  Episode #503

  Episode 503 - What book awards do to and for authors

  Sep 20, 202651 min

  'You can be both disappointed for yourself and delighted for other people at the same time.' Book awards are great for visibility and credibility. But there's another side to them too. Entering for an award means putting the product of months or years of private work into the public gaze to be judged. And however highly evolved you are, there's a good chance that fear, hope, self-doubt, and even a sulk can all be part of the process that follows. In this episode, authors representing every dimension of the experience reflect honestly and helpfully on their experience and what they've learned. Hear from: Sarah Robb on the difference between the award and the real reward Tom Pullen on awards as a way through the 'post-publication valley of death' Helen Beedham on the surprising questions that success raised about her identity as an author Susan Ni Chriodain on why there's nothing wrong with wanting something enough to be disappointed Martin Farrell on what awards revealed about his own need for recognition Virginia Cinquemani on managing expectations and breathing through the nerves Angela Rixon on the very real value of shortlisting Ian Pettigrew on the need to take care around the meaning we attach to an outcome Alice Sheldon on treating an award result as data rather than a verdict Trevor Merriden on why awards judges understand more than authors might realise about what's at stake.

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  Episode #501

  Episode 501 - Effective with Melissa Swift

  Sep 6, 202630 min

  'It's just this kind of ordinary zone of getting done the things you need to get done and making sure your work has the impact it's supposed to have.' There's a lot of talk about high performance in leadership literature. But perhaps a more realistic goal, and the one with the potential to transform an organization root to branch, is effectiveness, argues Melissa Swift. Her new book Effective: How to do great work in a fast-changing world, explores what it really means to be effective at work - not crushing it, not hustling, just consistently doing the right work well in a world where nobody is ever really 'done'. In this conversation, she talks about why we need to become our own personal organizational consultants: stepping back from the inundation of work to understand what our job actually is, where the friction points are, and what boundaries we need to keep doing good work sustainably. She also talks about the craft of writing business books, including what business book writers can learn from journalists and how to get the balance right between informing and entertaining. A thoughtful, practical conversation about work, writing, resources and realistic goals.

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  Episode #500

  Episode 500 - The quincentenary episode

  Jul 5, 202638 min

  'Books are made by humans, for humans, in conversation with other humans, and they are still the best vehicle we have for sustained thought.' It's episode 500 of The Extraordinary Business Book Club. I KNOW!!! To mark the milestone, I handed the mic over to YOU, the listeners, to reflect on what the show has meant to you over the years. There are reflections on discovering what to read next, finding community among people with big ideas, and hearing authors speak honestly about the intractably hard work of writing. (Public service announcement: writing a book is difficult not because you're doing it wrong, but because turning an idea into something useful takes real work.) And in the age of AI, we explore what remains distinctively human about books, and why they matter more than ever. A celebratory landmark episode about writing, reading, thinking together — and the extraordinary alchemy of books.

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  Episode #499

  Episode 499 - Personal branding with Chris Ducker

  Jun 28, 202631 min

  'The publishing of the book actually is not the finish line, it's the start line.' Chris Ducker is a serial entrepreneur, three-times bestselling author, keynote speaker and founder of Youpreneur, where he helps entrepreneurs and industry leaders and experts launch and market their books and grow their authority and their businesses. In other words, the perfect Extraordinary Business Book Club guest. And he's here to tell you that too many business book authors treat publication day as the end of the project: box ticked, job done. When actually that's the moment the next phase of work begins. Your book sits at the heart of your reputation-building ecosystem. Why spend months or years creating a brilliant body of content and then not use it properly? It's going to keep on giving as a source of ideas, stories, frameworks and prompts for marketing, speaking and client conversations if you let it. We also talk about what personal brand really means (and how to build one) , and the two most fundamental questions every business book author should ask themselves: what transformation do I want for my reader, and what do I want this book to do for my business?

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