The F Word : A Whyfield Podcast

Welcome to The F Word: A Whyfield Podcast We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not? If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers! Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success. Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.

The F Word : A Whyfield Podcast is a business podcast hosted by Whyfield, with 39 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Whyfield hosts The F Word : A Whyfield Podcast, a business show with 39 episodes published.

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  The F Word : A Whyfield Podcast

  39 - Facilitation: the free and confidential service helping Cornwall stay in work and thrive

  Aug 26, 202632 min

  In this episode of The F Word, we sit down with Jessie Leigh from WorkWell Cornwall and Isles of Scilly, a government-funded service helping people stay in work, or get back to work, when health is making it a struggle. WorkWell started as an 18-month pilot in Cornwall and the Isles of Scilly, one of just 15 areas chosen to trial the program. The feedback was so strong that the government has now committed to rolling it out nationally until at least 2029. It's now expanding into Devon too! We talk about: Why people that fall out of work due to ill health are often three times less likely to ever return to the labour market. Everything that WorkWell supports, from mental health and musculoskeletal pain to neurodiversity and menopause. Why the service is entirely confidential, and why that changes everything for employees afraid to bring it up. How to access support in 72 hours with no waiting lists, no GP referral needed, and no diagnosis required. The WorkWell mental health app, providing clinically proven improvements in anxiety and depression, available anytime, anywhere (for anyone). Why small business owners and sole traders can access this too, it's not just for employees. The Workwell Employer Champions network, and how businesses like Whyfield are helping spread the word. Why the conversation around work and health needs to be normalised, and how Jessie is helping make that happen. And, the ripple effect: how supporting one person in a family can help everyone around them. "It's impossible to get to midlife without having had health either directly affect your own ability to work for a short or a longer period of time, or to affect someone you love." Jessie's passion for this service is infectious, and with good reason. WorkWell is an absolutely fantastic resource, so please take a listen (or watch) and check out the links below to see the service for yourself. "Follow your joy. It's going to take you to the thing that enables you to contribute to the world in a way that feeds your soul." Enjoy episode 39 of The F Word. --- Find out more and get involved WorkWell Cornwall and Isles of Scilly (including a link to download the app): cios.icb.nhs.uk/workwell-cornwall-and-isles-of-scilly Download the WorkWell app from the App Store or Google Play. App Store: https://apps.apple.com/app/id6746168445 Google Play: https://play.google.com/store/apps/details?id=co.workwell.app&referrer=utm_source%3Dgoogle%26utm_medium%3Dorganic%26utm_term%3Dworkwell+mental+health+playstore+app&pcampaignid=APPU_1_LGVuaNCEI5jh1e8Pz46juAM&pli=1 Connect with Jessie on LinkedIn: linkedin.com/in/jessie-leigh-206596177 To become a WorkWell Employer Champion: https://cios.icb.nhs.uk/workwell-cornwall-and-isles-of-scilly/become-a-workwell-champion/ To access the service from a search engine, just search "WorkWell Cornwall."

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  The F Word : A Whyfield Podcast

  38 - Finding Your People: The support network for solo marketers and micro teams that Cornwall has been waiting for

  Aug 12, 202632 min

  In this episode of The F Word, we’re joined by Florence Davies-Kirsop and Maeve Jarret, the duo behind Cornwall Marketers, a community born out of a LinkedIn post, a two-hour coffee chat, and a shared frustration that there just wasn’t enough out there for marketers in Cornwall to connect and learn outside of a networking circuit. From freelancers and in-house soloists, to thirty-year veterans, Cornwall Marketers has quietly become the safe space that so many didn’t know they needed, with real conversation about stuff that matters to marketers. We talk about: How a LinkedIn post turned into a sell-out community event, and kept growing from there. Why marketers in Cornwall were crying out for something local, intimate, and free from the noise of bigger networking events. The pressure on small businesses to be everywhere online, and why doing one platform really well beats five platforms done badly. AI: where it genuinely helps, where it absolutely doesn’t, and why it might be doing brands a quiet disservice (and why the hype will come full circle and what that means for copywriters, designers, and creatives). Customer personas: how getting granular (even down to their morning commute) helps anchor real business decisions. The one tip every business owner needs to hear about valuing their own time. Remembering your ‘why’ and why that’s the foundation of everything when it comes to marketing. This is a conversation full of warmth, honesty, and the kind of marketing insight you’d only get from two people who genuinely love what they do… and who love holding the space for others to do it better, too. "A safe space where no one's gonna sell to you, no one's gonna think that's a stupid question. We can all just support each other." Enjoy episode 38 of The F Word. Find your people and connect with Florence, Maeve, and the Cornwall Marketers community. Maeve LinkedIn: https://www.linkedin.com/in/maeve-jarret-ba-ma/ Instagram: https://www.instagram.com/marketingwithmaeve/ Facebook: https://www.facebook.com/profile.php?id=100093442723825 Flo: LinkedIn: https://www.linkedin.com/in/florencedavieskirsop/ Cornwall Marketers private group: https://www.linkedin.com/groups/13301499/ Connect with Flo and Maeve to see when to book the next meet-up!

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  The F Word : A Whyfield Podcast

  F(ph)ilanthropy: Connecting givers with communities for 25 years, and why you don't need a big cheque to make a big difference

  Jul 15, 202628 min

  In this episode of The F Word, we’re joined by Amy and Tamara from Cornwall Community Foundation, the organisation connecting people who want to give with communities that need it most. Over the last 25 years, they’ve given away £23 million to over 9,000 groups and projects across Cornwall and the Isles of Scilly. But, as you’ll here in this episode, philanthropy isn’t just about the big numbers. It’s about collectively giving to make up bigger pots, and community connections from dropping off archery equipment to a Girl Guides group to a business connection that unlocked a planning application, and a £3,000 acorn fund that’s grown to half a million pounds! We talk about: • What Cornwall Community Foundation does, and why they think of themselves as a bridge • How the Business Club works, and why collective giving creates far more impact than going it alone • The Vital Signs report: the stark statistics behind Cornwall's challenges, including a 45% higher suicide rate and one in three children living in poverty after housing costs • Why philanthropy doesn't require a big cheque, and how skills, time, and connections are just as valuable • Food insecurity, the housing crisis, and the frontline organisations holding communities together right now • Why multi-year, unrestricted funding is a game changer for small volunteer-led groups • The hidden burnout crisis in the charity sector, and why supporting the supporters matters • How families are using philanthropy to pass values, not just wealth, down through generations We also asked Amy and Tamara who they most admire, a question from a previous podcast guest, and their answers, rooted in the real people and projects they see every week, are worth a listen! "It started from a fairly small donation. That's the collective power." Enjoy episode 36 of The F Word. Find out more and get involved Website: cornwallcommunityfoundation.com Donate: cornwallcommunityfoundation.com/ways-to-give/donate-now Crisis Appeal: cornwallcommunityfoundation.com/ways-to-give/crisis-appeal Connect with CCF on their socials: Instagram: @cornwallcommunityfoundation LinkedIn: Cornwall Community Foundation

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  The F Word : A Whyfield Podcast

  34 - Foundations: Building beautiful websites, businesses, and cultures that last

  Dec 3, 202530 min

  In this episode of The F Word , we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts. From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: understanding client goals, challenges, and ambitions, and making sure Solve Feels like an extension of their team. We chat about: • Why your website is your hardest-working employee, showing up 24/7, 365 days a year • What really makes a strong digital Foundation to build on • The balance between design, SEO, and storytelling to build websites that work • Why environment matters – how Solve’s calm, welcoming office reflects their ethos • B Corp values: putting people and planet First, From green hosting to client partnerships • Managing expectations: the difference between “page one of Google tomorrow” vs. long-term sustainable growth • The role of AI in digital marketing (something we’re all talking about) a tool for support, not replacement • Why sometimes outsourcing to true experts can be the most liberating decision for a business Sophie reminds us that digital marketing isn’t one-size-Fits-all: "It’s about creating the right foundation, so your business can keep building and growing – floor by floor – without having to constantly repair the base." And she leaves us with a favourite quote: "Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad." Enjoy episode 34 of The F Word . Find out more: Solve solve.co.uk B Corporation ⬅️ link - https://bcorporation.uk/ Instagram: @solvewebmedia ⬅️ link https://www.instagram.com/solvewebmedia/ LinkedIn: www.linkedin.com/in/sophie-palmer-stowell-a89228102 For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

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  The F Word : A Whyfield Podcast

  33 - Fly: Facing Fears, Finding Freedom, and the power of positive change

  Nov 19, 202531 min

  In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life. What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a client onto a plane, it sparked a much bigger question for her: “What else have I not been doing in my life that I actually could do?” Today, Adam works with individuals and groups to help people relax, reframe, and rise beyond phobias and anxieties that hold them back, and in this conversation we explore what it really means to Fly, both literally and metaphorically. We Focus on: • The hidden cost of phobias and why so many people never seek treatment • Why phobias are reversible, and how overcoming one Fear can unlock wider growth • Adam’s I RISE Framework: simple, powerful steps to calm the nervous system and expand your potential • The science of positivity, pro-noia, and why reframing your story really matters • How small shifts in language and Focus can ripple into better health, business, and relationships • Adam’s mission to make effective tools for overcoming Fear accessible to thousands more people Whether it’s Fear of Flying, public speaking, or the quiet anxieties that hold you back day-to-day, this episode is a reminder that problems don’t need to be permanent or complicated. "They don’t need to be that way. Problems can seem complex, but solutions don’t need to be." Enjoy episode 33 of The F Word. Find out more: adampearson.com Sign up for Adam’s weekly newsletter for tips, tools, and prompts to help you rise (you’ll find the link on his website) Instagram: @newquayhypnotherapy ⬅️ link www.instagram.com/newquayhypnotherapy/ LinkedIn: www.linkedin.com/in/adamgpearson For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

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