The Fan Engagement Podcast

How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.

The Fan Engagement Podcast is a sports podcast hosted by Genius Sports, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Genius Sports hosts The Fan Engagement Podcast, a sports show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #14

  #14 Marijn Luchtman, Just Eat Takeaway – Sponsoring the UEFA Champions league & key lessons from 2024

  Jan 30, 202526 minS0

  <p>Marijn Vredendaal-Luchtman is the Global Head of Sponsorships at Just Eat Takeaway.com, one of the world's leading online food delivery marketplaces. Known for its memorable TV advertising campaigns (Did somebody say…), Just Eat Takeaway last year extended its sponsorship of UEFA’s men’s club competitions, including the Champions League and Europa League, until 2027.</p> <p>Marijn faces the challenge of activating one of the most complex rights packages in world sport across 11 months of UEFA club competitions each year, culminating in the Champions League final—the most-watched game in team sport, reaching a global audience of 450 million viewers...

  ListenShow Notes
• 

  Episode #13

  #13 Jasmine McCrawford, Jacksonville Jaguars — “We've lowered average season ticket member age by 10 years"

  Nov 5, 202424 minS0

  <p>Jasmine McCrawford is Director of Brand & Strategic Initiatives at the Jacksonville Jaguars. One of the NFL's youngest teams, the Jaguars are executing a bold strategy to reach and engage fresh audiences in ways other teams haven't yet dared.</p> <p>The most-travelled NFL team, with a decade of international games at Wembley Stadium in London, the Jags puts equal focus on maximising engagement on home turf, battling against powerhouse college teams and leading NFL franchises.</p> <p>In this episode, Jasmine deep dives into how the Jacksonville Jaguars target demographics ranging from female fans to international audiences, with insight-driven...

  ListenShow Notes
• 

  Episode #12

  #12 Stuart Wareman, Accor – Paris 2024, FIFA World Cup & PSG: Maximising global sponsorships

  Aug 12, 202426 minS0

  <p>Stuart Wareman is Global SVP Experiences, Events & Sponsorship at Accor. Accor is one of the world’s largest hotel groups – made up of a global network of over 50 brands, including Ibis, Sofitel, Novotel, Orient Express and Mercure.</p> <p>Accor has cultivated brand partnerships with some of the most prestigious names in sport, including the FIFA World Cup, Rugby World Cup, PSG, the America’s Cup, Tour de France, Roland Garros and Kylian Mbappe. This year, Accor took on its biggest challenge yet as a Premium Partner of the 2024 Paris Olympics and Paralympics, which includes managing the athlete and media...

  ListenShow Notes
• 

  Episode #11

  #11 Marcus Mellor, Burnley FC – How one of England’s oldest football clubs is engaging U.S. fans

  Jul 16, 202426 minS0

  <p>Marcus Mellor is Head of Commercial at Burnley Football Club, who play in the English Football League (EFL) Championship.</p> <p>One of England’s oldest football clubs, Burnley FC recently became the subject of U.S. investment, with a star-studded roster of investors including JJ and Kealia Watt and popular YouTube collective, Dude Perfect. Burnley FC is on a mission to leverage its partnerships to drive U.S. market growth.</p> <p>But how is the club’s U.S. audience engagement strategy playing out so far? How does the club use first-party fan data to attract new spon...

  ListenShow Notes
• 

  Episode #10

  #10 Manny Puentes, Genius Sports – The cookie is crumbling… what’s next for sports advertisers?

  May 14, 202417 minS0

  <p>Formerly CTO of MediaMath, Manny Puentes is General Manager of Advertising at Genius Sports. A leading voice in the advertising world, Manny has spearheaded the development and growth of many high-profile programmatic advertising solutions across the last 25 years.</p> <p>With Google planning to phase out the third-party cookie, the advertising sector is set to undergo its biggest transformation of the last 20 years – but what does this mean for sports advertising?</p> <p>In this episode, Manny discusses how sports advertisers can get ahead of the cookie phase-out, the growing importance of fan identity solutions, why it pays to be...

  ListenShow Notes

Recent guests on The Fan Engagement Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.