
Episode #1
The Myth of the Reward | Viki Vallance Clark
Viki Vallance Clark is the founder of the Ditch Booze for Good Movement and the creator of the Over-the-Influence System - a programme built on one central insight: problem drinking is a symptom, not a cause. The root is almost always something older and something unprocessed. Address the surface and the surface keeps returning. Address the source, and the symptom dissolves. In this conversation with Mark Sephton, she traces what actually drives alcohol dependency in high-achieving women, why willpower is a conscious-mind tool applied to a subconscious-level pattern, and what it looks like to rewire the brain rather than manage the craving. She talks about the childhood experiences that fuelled her own drinking for decades, the moment eleven years ago that forced a reckoning, and the NLP and hypnotherapy approach that finally did what a whole year of willpower could not. ️ A special episode of The Female CEO podcast.

