
The Female Founder Show
Liz Hilliard on Building a Business After 50
Send us Fan Mail Liz Hilliard, creator of the Hilliard Studio Method and author of Be Powerful: Find Your Strength at Any Age , joins The Female Founder to share how she launched a fitness and wellness business at 53 and turned decades of experience into an entrepreneurial advantage. Now 72, Hilliard has expanded her brand into a digital platform reaching all 50 states and 60 countries, published a bestselling book, and launched another new venture. She reflects on building a business later in life, recognizing an underserved need in midlife wellness, and creating a brand rooted in authenticity and personal experience. Hilliard discusses how perimenopause and menopause prompted her to rethink traditional approaches to fitness and ultimately develop a method combining resistance training with Pilates principles. She also explores the connection between physical movement and mental clarity, the role of vulnerability in building confidence, and why mature founders can draw on a lifetime of experience rather than trying to reinvent themselves. Her perspective challenges conventional ideas about age, power, and success while offering practical lessons on resilience, purpose, and staying adaptable. Join us as we discuss: Launching a wellness business at 53 and embracing age as an advantage Identifying a gap in midlife fitness and developing the Hilliard Studio Method Using movement to support physical health, mental clarity, and resilience Building confidence through vulnerability, gratitude, and self-awareness Turning personal experience into an authentic brand Expanding a local studio into a global digital platform Redefining power, success, and entrepreneurship at any age Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think! Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com. If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com

