The Fide Podcast

Selling consulting is tough—especially right now. How do you position yourself so you’re the one your client calls for help? On The Fide Podcast, we call on industry experts to give you actionable insights to help you show up differently—and sell more business.

The Fide Podcast is a business podcast hosted by Fide Creative, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Fide Creative hosts The Fide Podcast, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Fide Podcast

  Creative Briefs: The Most Important Step Everyone Skips

  May 7, 202632 minS0

  <p>Send us Fan Mail</p><p>Most teams treat the creative brief like admin work. It is not. It is the difference between marketing that works and marketing that simply exists.</p><p>In this episode, we break down why the agency should write the brief, how skipping this step leads to bad ideas and weak results, and why “we need a video” is never the real problem. We cover what belongs in a strong brief, how to give creatives direction while allowing them to bring their ideas, and why defining a clear audience is non-negotiable.</p><p>We also...

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  The Fide Podcast

  Enterprise GTM with Sanjay Chaudhary

  Apr 6, 202646 minS0

  <p>Send us Fan Mail</p><p>This episode explores one of the hardest - and most overlooked - challenges in enterprise marketing: aligning marketing and sales around what actually drives revenue. </p><p>In conversation with Sanjay Chaudhary, SAP’s head of Enterprise Marketing, the discussion moves beyond vanity metrics and into the real work of building credibility in complex buying environments. The core tension is clear: marketers want attention, sales teams want outcomes. Bridging that gap requires marketers to deeply understand sales priorities while helping sales recognize the foundational role of brand and reputation.  </p><p>The episode dive...

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  The Fide Podcast

  The Importance of Knowing Your Customer with Prateek Mathur

  Mar 9, 202645 minS0

  <p>Send us Fan Mail</p><p>In this episode of The Fide Podcast, Dan Beresh speaks with Prateek Mathur, Head of Marketing for SAP SuccessFactors in Asia-Pacific, about how enterprise B2B marketing is evolving as the traditional marketing funnel breaks down. </p><p>They discuss how marketers can win the top-of-funnel battle, understand their customers more deeply, and navigate increasingly complex buying committees. The conversation also explores account-based marketing (ABM), the balance between brand building and events, and how to measure marketing efficiency across the funnel. </p><p>Along the way, they unpack how AI messaging, customer research, an...

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  The Fide Podcast

  The Realities of AI in Creative Production

  Jan 22, 202633 minS0

  <p>Send us Fan Mail</p><p>AI can make incredible visuals fast… but it can’t magically give you infinite control, quality, and a 90% discount.</p><p>In this episode, Dan and Joe get real about what it actually takes to produce professional, on-brand creative using today’s AI tools. They break down why AI projects still require serious effort, why “creative flexibility” is the #1 survival skill, and how the best teams use AI to expand what’s possible, not replace the process entirely.</p><p>They also dig into the risks marketers need to plan for upfront, from legal review...

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  The Fide Podcast

  Stop Writing Complicated Value Props

  Jan 9, 202637 minS0

  <p>Send us Fan Mail</p><p>Creating a value proposition sounds simple... until you try to get a global team to agree on one. </p><p>In this episode, Dan and Joe unpack the real, behind-the-scenes work of defining a value proposition that actually drives alignment across marketing, sales, and leadership.</p><p>They explore why most companies overcomplicate this work, why clarity beats cleverness every time, and how to avoid the jargon and internal politics that make value props fall apart. You’ll also hear practical guidance on features vs. benefits, tailoring messaging to different audiences, and how col...

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