The Finance Marketing Podcast

Tired of marketing that feels sleazy or overwhelming? Join Hillary Gale every Friday as she uncovers the exact strategies top financial advisors and coaches market their businesses authentically—and get real results.

The Finance Marketing Podcast is a business podcast hosted by Hillary Gale, with 134 episodes on record and a Required Pod Score of 80.

Hillary Gale hosts The Finance Marketing Podcast, a business show with 134 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Finance Marketing Podcast

  Low-Cost, No-Cost Marketing: Easy Strategies That Bring in Clients with Justin Woodbury

  Oct 2, 202633 min

  In this episode of The Finance Marketing Podcast, Hillary sits down with Justin Woodbury, a financial advisor, podcaster, and speaker who spent 15 years in the IMO space, including a stint as Chief Marketing Officer, before becoming an advisor himself in 2024. Justin coined the concept of "low-cost, no-cost marketing," and in this conversation, he shares the practical, budget-free strategies advisors can use to grow their business — from re-engaging their existing client database with intentional annual reviews, to asking for referrals consistently, to building a steady stream of Google reviews that drive real inbound business. Tune in to learn how small, consistent habits in client service and reputation-building can create marketing ROI that far outlasts a one-time campaign. Connect with Justin: Website: BeyondTheIMO.com Email: justin@beyondtheimo.com Podcast: Beyond The IMO LinkedIn: Justin Woodbury To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint We always appreciate reviews on Apple Podcasts!

  ListenShow Notes
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  The Finance Marketing Podcast

  Stop Selling Dreams — Start Uncovering Vulnerabilities with Erin Botsford

  Sep 25, 202633 min

  In this episode of The Finance Marketing Podcast, Hillary sits down with Erin Botsford, who spent 30 years in the financial services business achieving at the highest levels (Barron's Top 100) before selling her business in 2017 in a successful exit. Today she is the creator of the Elite Advisor Success System™, a system that teaches advisors how to quickly grow their businesses exponentially and build firms that have all the elements needed for a future succession or exit. Erin breaks down why the typical goals-and-dreams first meeting often fails to create urgency, and shares her alternative approach centered on uncovering risk and vulnerability to build trust and drive same-meeting closes. Tune in to learn how to position and price yourself in line with the value you deliver, why showing your comprehensiveness beats telling prospects about it, and how one advisor used Erin's approach to land a five-figure planning fee in a single meeting. Connect with Erin: Website: ErinBotsford.com or theadvisorauthority.com Next Steps / Programs Books: Seven Figure Firm: How to Build a Financial Services Business that Grows Itself LinkedIn: Erin Botsford To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint We always appreciate reviews on Apple Podcasts!

  ListenShow Notes
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  The Finance Marketing Podcast

  You Don't Have a Leads Problem — You Have a Pipeline Problem with Lisa Mohammed

  Sep 18, 202633 min

  In this episode of The Finance Marketing Podcast, Hillary sits down with Lisa Mohammed, a powerhouse in the financial industry with over 15 years of proven success across banking, insurance, and financial services. With a dynamic background as both an Independent Financial Advisor and a Corporate Banking Manager, Lisa now empowers financial advisors to scale their business and master the art of client conversion. Lisa breaks down the critical difference between marketing and sales, walking through how to identify your true ideal client profile and why niching down sharpens every part of your business. Tune in to learn what a real sales process looks like from first conversation through referral, why most advisors have a pipeline problem rather than a leads problem, and how to strengthen your warm network before chasing paid lead generation. Connect with Lisa: Website: thepersonalcoach.ca/pipelinetoprofit LinkedIn: Lisa Mohammed Instagram: sales.reveler Build Trust, Win Clients free ebook To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint We always appreciate reviews on Apple Podcasts!

  ListenShow Notes
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  The Finance Marketing Podcast

  How AI Can Make You a More Human Financial Advisor with Matt Halloran

  Sep 11, 202638 min

  In this episode of The Finance Marketing Podcast, Hillary sits down with returning guest Matt Halloran, Chief Evangelist for Zocks.io, to talk about how AI, when used intentionally, can actually make advisors more present and more human with their clients — not less. Matt shares real client stories that illustrate what gets missed when advisors are too focused on note-taking instead of listening, and breaks down how AI can serve as a powerful market research tool by surfacing the questions clients and prospects are actually asking. Tune in to learn why "garbage in, garbage out" applies just as much to AI-generated marketing as anything else, how proper integrations unlock AI's real potential, and why the time AI gives back should be reinvested into marketing, not just more work. Connect with Matt: Website: Zocks.io LinkedIn: Matt Halloran Podcast: Better Practice, Better Life To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint We always appreciate reviews on Apple Podcasts!

  ListenShow Notes
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  The Finance Marketing Podcast

  Building Trust in the Inbox: An Email Playbook for Financial Advisors with Adri Kopp

  Sep 4, 202631 min

  In this episode of The Finance Marketing Podcast, Hillary sits down with Adri Kopp, an email marketing specialist and co-founder of Inbox Academy, to talk about why email remains the most powerful trust-building tool available to financial advisors and how to use it strategically. Adri breaks down the real minimum email cadence advisors should be sending (it's more than you think), why low open rates are actually a sign to email more rather than less, and why personality-driven, behind-the-scenes content is starting to outperform pure education in a world flooded with AI-generated content. She and Hillary also dig into what actually makes a subject line "open-worthy," the biggest mistakes people make with curiosity-based subject lines, and why treating your client list and your leads list the same way could be hurting your results. Tune in for a masterclass on building trust in the inbox, one email at a time. Connect with Adri: Website: KoppCopy.com YouTube: Inbox Academy Instagram: @copybykopp Subject Line Glow-Up Video: https://www.youtube.com/watch?v=7YGyZFkOAtE To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint We always appreciate reviews on Apple Podcasts!

  ListenShow Notes

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