
Episode #2
Podcast on Tour! Verve Transformation 2026 - Cathi Harrison
Next up on Podcast on Tour from Verve Transformation 2026, we're joined by Cathi Harrison, Founder & CEO of Verve. Recorded live at the event, Cathi talks about the journey behind Verve, how the business has evolved, and why so much of her focus is now on helping financial planning firms operate better, scale more effectively and make finance more accessible. We also get into Verve's Careers in Finance platform and the work being done to bring new talent into the profession, as well as the role AI can play in making services more efficient and reducing costs for firms and clients. Cathi also shares what she'd change in the profession if she had a magic wand, why business owners need to spend more time thinking about the business itself, not just the advice, and what makes Verve Transformation such an important day in the calendar. A quick-fire conversation covering growth, talent, technology, accessibility and the future of financial planning. ️ Recorded live at Verve Transformation 2026.






