
The Fintape
Eric Franklin's Amazon Playbook for Building a Wealth Management Firm
What if the real risk in adopting AI isn't the technology itself, but forgetting whose voice is supposed to be behind it? Brodrick Lothringer sat down with Eric Franklin, managing principal of a wealth management firm built entirely by former tech workers, at Wealth Management Edge in Boca Raton to talk about what 23 years at Amazon taught him about writing, risk, and building a firm from scratch. From silent narrative-doc meetings with Jeff Bezos to the "tenets" framework that drives every big decision, from a still-in-review AI policy to a single web page that turned into a client pipeline during the Anthropic tender offer, this conversation covers a lot of ground fast. It's thoughtful, a little self-deprecating, and makes the case that scaling an advisory business should never mean scaling out the advisor. Eric Franklin on LinkedIn Brodrick Lothringer on LinkedIn To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below. >> PodPony.com

