The Fireproof Podcast

Owning a law firm is harder than anyone told you it would be. Mike Morse, Kate Nachazel, and Alexa Levantis sit down with attorneys and firm owners to talk about what the job actually looks like — the wins, the bad hires, the pivots, and the moments that almost broke them. Mike built a 290-person firm with $360M in settlements. Every guest has their own version of that story. You'll leave each episode with a newfound purpose and the inspiration to keep going, along with practical lessons you can put in place today.

The Fireproof Podcast is a business podcast hosted by Unknown Host, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Fireproof Podcast, a business show with 18 episodes published.

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  The Fireproof Podcast

  Your Marketing Agency Is Hiding This… | Wes Mathews

  Aug 13, 202620 min

  After two decades in the digital marketing trenches, Wes Mathews grew restless with the model of just “selling product.” He realized the industry had become a black box, and left many founders blindly trusting vendors with their budgets. After pivoting to the founder's side, he launched Stealth Consulting to audit marketing services and provide objective clarity. In this episode of The Fireproof Podcast, Wes explains his process of auditing the Mike Morse Law Firm to identify an underperforming vendor, and helped the firm reclaim over $800,000 in wasted ad spend by changing how their marketing approach. They covered a lot more: → Building and selling a digital marketing agency from the ground up → Why Wes walked away from selling product to auditing it instead → The vendor audit that saved $800,000 on one marketing silo → The visionary and integrator lesson that changed how he runs his company → What most firms get wrong about their own marketing spend Thanks to Wes for making the time to sit down with Mike and walk through your process! Chapters 0:00 - Intro 1:35 - Wes Mathews' 20 Years in Digital Marketing 2:39 - Selling High Level Marketing and Launching Stealth Consulting 4:19 - The Cruise Story Behind Wasted Marketing Spend 5:20 - Rebuilding What a Fractional CMO Actually Does 7:12 - Auditing Mike's Firm and Firing a Vendor 8:12 - The $800,000 They Saved on One Marketing Silo 10:59 - Pulling the Emotion Out of Vendor Decisions 13:07 - The Blind Spot Costing Them Truck Accident Leads 14:53 - The Visionary and Integrator Lesson That Changed Everything Connect with Wes linkedin.com/in/wesleymathews https://www.linkedin.com/company/stealthconsultant/ ~~~ This episode is powered by Fireproof Performance Ready to fireproof your firm? https://www.fireproofperformance.com/ Prefer to listen? https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184 Connect with us! https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

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  The Fireproof Podcast

  Offloading The "Job from Hell" Built My Law Firm | Fireproof Part 3: World of Integrators

  Aug 6, 202631 min

  Mike Morse ran his law firm as the Visionary and the Integrator for 12 years.. he didn't know there was another way to do it. He set the firm’s direction and worked the daily grind of every detail to achieve that vision. Which works fine… until it completely collapses. The moment Mike finally brought someone in to run the operation, he saw what he'd been missing plus his firm grew from 27 employees to 300. What we covered: → The exact point to hire your first integrator → What actually separates a visionary from an integrator → Why alignment matters more than friendship → How personality testing changes who you hire → The wish list that grew Mike’s firm from 27 to 300 people The biggest takeaway: the people who build the biggest things are rarely the ones running them day to day. Chapters 00:00 Intro 01:41 What a visionary and an integrator actually do 05:32 The right time to hire your first integrator 08:39 Why the integrator runs with the vision, not their own opinion 10:40 The wish list that took the firm from 27 to 300 people 13:50 Why alignment matters more than friendship 18:36 Personality testing and finding your integrator through your network 21:27 The traits that separate a visionary from an integrator 22:53 Knowing what you don't like versus what you're not good at 29:07 The steps to find your integrator, starting from square one Connect with Mike https://www.linkedin.com/in/michaeljmorse https://www.instagram.com/855mikewins/?hl=en ~~~ This episode is powered by Fireproof Performance Ready to fireproof your firm? https://www.fireproofperformance.com/ Prefer to listen? https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184 Connect with us! https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

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  The Fireproof Podcast

  Build Your Brand To Win More Cases | Larry Disparti

  Jul 30, 202620 min

  Larry Disparti has built one of Chicago’s most dominant personal injury firms.. Starting in Florida in 2004 with a Social Security disability firm, he expanded into Chicago in 2013. Faced with a hyper-competitive market, he pivoted back to his roots: community-first advocacy. Through initiatives like backpack giveaways, holiday free-ride programs, and anti-bullying campaigns, he transformed his firm into a community pillar. In this episode, Larry breaks down the 'how' behind his growth, including why he believes brand equity (not just lead generation) is the only way to scale. He also shares the mastermind nudge that took his firm from $150M to $300M, and the operational 'Ambassador Program' he uses to turn former clients into a consistent referral engine. They also covered: → Why he nearly pulled his ads within a year of landing in Chicago → The backpack and free ride programs that keep his name in the neighborhoods he serves → How one family's story turned into an anti bullying campaign → Why he separates brand building from lead generation → The ambassador program that turns former clients into referral sources The biggest takeaway: People forget you unless you keep showing up. Show up enough times and they call you first. Larry, thank you for flying in from Chicago to speak at the 2026 Fireproof Conference; we’re so grateful for sharing your time! Chapters 00:00 Intro 01:00 Meet Larry Disparti and 855 Larry Wins 02:08 From Florida in 2004 to Chicago in 2013 03:26 Almost giving up in one of the toughest markets 04:33 Building trust through backpacks and free rides 07:29 The anti bullying campaign that started with one family 10:12 Brand versus non brand, renting versus owning 12:39 The ambassador program keeping former clients close 15:52 Why masterminds matter 17:07 The nudge that took him from 150 million to 300 million Connect with Larry https://www.dispartilaw.com/our-attorneys/lawrence-disparti/ ~~~ This episode is powered by Fireproof Performance Ready to fireproof your firm? https://www.fireproofperformance.com/ Prefer to listen? https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184 Connect with us! https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

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  The Fireproof Podcast

  Why Great Lawyers Never Stop Learning | Nick Schnyder

  Jul 23, 202620 min

  Nick Schnyder spent his first years as a lawyer fighting to try a single jury trial and getting told no every time. So he quit. His wife had just left her job when their son was born. He started with zero clients out of a spare bedroom, but cold emaied every lawyer in a ten mile radius asking them to send him their worst cases. But that was 10 years ago. Now he runs his Atlanta litigation firm with 11 lawyers and 60 employees. In this episode of The Fireproof Podcast, we covered: → Starting a firm with zero clients and no advertising budget → Building a marketing mix of billboards, digital, and Hispanic radio → The $22 million verdict and the client who turned down a million → Handing trials off to his team without losing his mind → Why the most successful trial lawyers are the ones most willing to teach Thanks to Nick for making the trip out to Austin to join us on The Fireproof Podcast at the Fireproof Conference! Chapters 00:00 Intro 02:17 Quitting a safe path to start the firm from nothing 04:20 The first trial loss that earned him a client for life 06:08 Growing to 60 employees and expanding into new states 07:43 Building a marketing mix that actually works 09:30 Giving back to the community and the $22 million verdict 11:01 What coaching through Fireproof actually changed 12:37 Finding the sweet spot and letting go of the reins 14:34 Learning from the best trial lawyers in the room 18:45 Family, purpose, and being built for this Connect with Nick https://www.linkedin.com/in/nick-schnyder-b29b77215/ https://www.instagram.com/schnyderthefighter/ https://www.facebook.com/Schnyderlaw/ ~~~ This episode is powered by Fireproof Performance Ready to fireproof your firm? https://www.fireproofperformance.com/ Prefer to listen? https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184 Connect with us! https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

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  The Fireproof Podcast

  “Nobody can do it better than me” | Fireproof Part 2: Delegation & Core Values

  Jul 16, 202633 min

  Mike Morse built a personal injury firm from nothing into an operation with 300 people. For a long time he thought he was the only one who could talk to clients, close deals, and hold the operation together. But he was wrong. And it nearly wore him out realizing it. After a hire through a newspaper ad, came the slow and painful process of handing off the parts of the business he thought only he could run. What we covered: → Why "nobody can do it better than me" is usually ego, not truth → The lunch conversation that led to his first real delegation → How to tell if you hired the wrong person → Building a training academy instead of throwing new hires into the deep end → Keeping culture alive once a firm hits 300 people Every leader has a list of things they're convinced nobody else can do. Most of that list is just ego - the list that is truly yours is usually shorter than you think. Chapters 0:00 Intro: delegation and core values 0:28 Why lawyers say they can't delegate 2:09 The list of things nobody could do better than him 2:49 The lunch that changed how he hired 4:26 Delegating himself out of a job 9:23 Delegate and elevate, working at capacity 13:39 What to do when you have the wrong people 18:33 Why firms wait too long to hire and train 22:19 Core values that never changed in 19 years 28:21 Keeping culture alive at 300 people Connect with Mike https://www.linkedin.com/in/michaeljmorse https://www.instagram.com/855mikewins/?hl=en ~~~ This episode is powered by Fireproof Performance Ready to fireproof your firm? https://www.fireproofperformance.com/ Prefer to listen? https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184 Connect with us! https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

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