The Flower Files: The Wildly Native Podcast

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business . Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips , and encouragement rooted in experien

The Flower Files: The Wildly Native Podcast is a leisure podcast hosted by Liza Goetz, with 127 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Liza Goetz hosts The Flower Files: The Wildly Native Podcast, a leisure show with 127 episodes published.

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  Episode #128

  Ep 128 - The 20% of Flower Farming That Makes 80% of Your Profit

  Aug 18, 202630 minS3

  Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops, customers, and activities actually move the business forward. From fieldwork and farmers markets to weddings and marketing, we look at the difference between simply staying busy and making meaningful progress. We also get honest about workhorse crops, flowers that don’t earn their space, customer buying behavior, and the hidden time traps that quietly eat into your margins. You’ll learn how to identify the 20% of your efforts creating the greatest return—and start letting go of the rest. If you’re ready to work more intentionally, grow more strategically, and build a flower business around what actually works, this episode will help you reset your priorities. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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  Episode #127

  Ep 127 - Is It a Bug or a Disease?

  Aug 11, 202636 minS3

  Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode, we show you how to identify the difference between pests, diseases, and environmental stress by looking beyond a single damaged leaf and reading the bigger picture. You'll learn how weather, watering, and growing conditions can mimic plant problems, helping you avoid unnecessary treatments and make more confident decisions. We also break down the key signs of common pests, fungal diseases, and viral infections, from chewing damage and sticky honeydew to powdery mildew, spider mites, and mosaic patterns. With a simple step-by-step approach to diagnosing plant issues, you'll know when to treat, when to monitor, and how to build a healthier, more resilient garden or flower farm with confidence. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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  Episode #126

  Ep 126 - The Flower Files x Flower Forward

  Aug 4, 202634 minS3

  That bouquet on the grocery store rack may have traveled thousands of miles before it reached your table—and the journey affects everything from vase life to fragrance. In this episode, we’re joined by Jacob from Flower Forward to unpack the hidden realities of the flower industry, including why nearly 80% of flowers sold in the U.S. are imported and what that means for freshness, sustainability, and waste. We explore how local sourcing changes the equation when flowers are cut to order, designed around seasonality, and delivered closer to home. We also dive into the operational side of sustainable floristry—from vetting farm partners and managing delicate stems to educating customers about seasonal design and “designer’s choice” arrangements. With practical insight for flower farmers, florists, and anyone who values locally grown blooms, this conversation offers a clearer look at what it takes to build a fresher, more intentional flower supply chain. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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  Episode #125

  Ep 125 - It's Hot, How Do I Water My Plants?

  Jul 28, 202631 minS3

  Your flowers look wilted, the sun is blazing, and your first instinct is to grab the hose—but watering more isn't always the answer. In this episode, we break down the most common summer watering mistakes and show you how to tell the difference between thirsty plants, heat stress, and deeper root issues. You'll learn why timing matters, how to water for stronger roots, and what your plants are really trying to tell you. We also head into the hoop house for a hands-on look at hose nozzles, watering wands, and drip irrigation systems that deliver moisture where it counts. From gentle watering techniques for seedlings to simple drip line setups for efficient, deep watering, you'll leave with practical strategies to grow healthier plants while using less water. If you're ready to stop guessing and start watering with confidence, this episode is for you. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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  Episode #124

  Ep 124 - Seed Packets - What Does The Stuff On the Back Mean?

  Jul 21, 202642 minS3

  Seed packets are small, but the information they hold can shape your entire growing season. In this episode, we break down the details most growers overlook and show you how to use them to make smarter decisions—from crop timing and germination rates to spacing, height, and variety selection. Whether you're growing a backyard garden or managing a cut flower farm, understanding what’s on the packet can save time, space, and frustration. We also decode common seed terminology, including F1 hybrids, heirlooms, open-pollinated varieties, and the seed technologies that can improve germination and sowing success. From pelleted and primed seed to the most common ordering mistakes growers make, this episode gives you the confidence to read seed packets like a professional and plan your season with intention. The Flower Files Podcast Instagram https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website !! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

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