The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

The FMCG Marketing Daily is a business podcast hosted by Marco & Klara, with 117 episodes on record and a Required Pod Score of 81. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Marco & Klara hosts The FMCG Marketing Daily, a business show with 117 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | How Unilever detergent brand Persil measures | Diageo complies with India regulator following | Liquid Death and Garage Beer take

  Aug 18, 20266 min

  The FMCG Marketing Daily — August 19, 2026 In this episode: • Persil's brand boss reveals exactly how a major FMCG detergent brand moves beyond exposure metrics to prove sports sponsorship actually builds brand equity. • Diageo has been forced to reformulate spirits sold in India after the FSSAI imposed a sales ban over flavouring violations — a live regulatory crisis with direct brand implications. • Liquid Death and Garage Beer have co-created a stunt campaign using AI data center water waste as a creative hook — a masterclass in how challenger beverage brands manufacture earned media with near-zero media spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Viral vodka brand Au set to | Why StarKist chose to consolidate its | Russian firm 'asks Kremlin to place

  Aug 17, 20267 min

  The FMCG Marketing Daily — August 18, 2026 In this episode: • Au Vodka's £500m exit to Sazerac is the clearest signal yet that social-media-native spirits brands built on aesthetic identity and influencer culture can command serious acquisition premiums. • StarKist's decision to consolidate its entire marketing operation at Tombras — and reposition itself as a ready-to-eat protein brand — is a textbook agency consolidation play with real strategic stakes for a legacy FMCG brand fighting for relevance. • A Russian logistics firm petitioning the Kremlin to seize control of five Nestlé subsidiaries marks a serious escalation of geopolitical brand risk that every multinational FMCG marketer needs to be tracking. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Vafo notches up another acquisition with | Reed's mulling 'financing alternatives' to bolster | Carrefour France Launches 'Food Me Up'

  Aug 16, 20266 min

  The FMCG Marketing Daily — August 17, 2026 In this episode: • Czech pet-food challenger Vafo is using aggressive M&A to roll up premium DTC pet brands across Europe, raising urgent questions about what happens to challenger brand identity post-acquisition. • Reed's, one of the US's best-known craft ginger beer brands, is openly exploring alternative financing as it struggles to fund growth — a warning signal about the structural pressures facing mid-tier FMCG challenger brands caught between startup agility and scale. • Carrefour is using an open innovation competition to shape its own-brand portfolio in healthy and ready-to-eat — and for challenger FMCG brands, this is both an opportunity and a strategic threat. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | 13 Marketer Moves to Know About | French distiller Les Bienheureux nears Campari | How Cava outperforms in fast casual

  Aug 15, 20267 min

  The FMCG Marketing Daily — August 16, 2026 In this episode: • A wave of CMO hires and marketing leadership changes across consumer brands in August signals where FMCG and challenger brand categories are placing their strategic bets. • Campari's near-disposal of its Martinique rum business raises a sharp question about portfolio pruning strategy — and what happens to challenger distillers who inherit legacy spirits brands. • Cava's ability to drive brand heat with a deliberately lean marketing budget is a direct challenge to the assumption that share of voice requires share of spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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  The FMCG Marketing Daily

  The FMCG Marketing Daily | Why Beverage Founders and Investors Say | Ferrero, nuova acquisizione negli Usa, la | Crocs hatches new mascot Niles to

  Aug 14, 20266 min

  The FMCG Marketing Daily — August 15, 2026 In this episode: • Unwell Hydration's collapse is a clear-eyed case study in why audience size is not a brand strategy — and what celebrity-backed CPG actually needs to survive at shelf. • Ferrero's acquisition of US wellness granola brand Purely Elizabeth reveals how traditional confectionery giants are using M&A to reposition their portfolios toward health-adjacent consumer occasions. • Crocs is launching a brand mascot as a long-term storytelling asset — a deliberate bet that character-led branding can deepen emotional equity beyond product and celebrity collaboration. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

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