The Footballco Business Podcast

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

The Footballco Business Podcast is a sports podcast hosted by Footballco, with 109 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Footballco hosts The Footballco Business Podcast, a sports show with 109 episodes published.

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  The Footballco Business Podcast

  From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

  Aug 10, 202632 min

  On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear about FMDB Pro, a new scouting tool created by the team behind the popular Football Manager video game series. From how FMDB Pro was born from Football Manager to how it could change the face of international football.

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  The Footballco Business Podcast

  SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players

  Jul 16, 202633 min

  We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever? Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.

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  The Footballco Business Podcast

  SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?

  Jul 15, 202624 min

  SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't. This is the first of a World Cup two-part podcast, part two will be out on July 16th, covering whether Beckham needs to be involved in every World Cup advert and who have been the most marketable players at the tournament,

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  The Footballco Business Podcast

  Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights

  Jul 2, 202627 min

  We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring... Fast Company's Jeff Beer Iconic Founder, James Kirkham Sport and culture journalist, Daniel-Yaw Miller Rachel Matovu of Amplify

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  The Footballco Business Podcast

  How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)

  Jun 24, 202628 min

  Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble sponsoring Nicklas Bendtner's pants and also 'painting' a St Georges Cross on a Polar bear. This episode was first published in February 2021.

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