The Forget The Funnel Podcast

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth. So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

The Forget The Funnel Podcast is a business podcast hosted by Forget the Funnel, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Forget the Funnel hosts The Forget The Funnel Podcast, a business show with 30 episodes published.

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  Episode #29

  The Growth System Behind Teams That Don’t Guess

  Jun 2, 202527 minS0

  <p>This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.</p><p>In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots.</p><p>Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repeatable system for growth.</p><p><b>Takeaways:</b></p>The 3-part system behind strate...

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  Episode #28

  This Is What Strategic Teams Actually Do Differently

  May 26, 202531 minS1

  <p>Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way.</p><p>In this episode, Georgiana lays out what strategic, customer-led teams do differently—and why these teams are still so rare.</p><p>She walks through the systems, habits, and mindset shifts that help teams make faster, better decisions and stop relying on guesswork. She shows how these teams embed clarity into how they plan, prioritize, and execute—without constant oversight or gut feels.</p><p>This is Part 2 of a 3-part series. If you missed Part 1, it’s all abou...

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  Episode #27

  Why Great Teams Still Guess (And How to Fix It)

  May 20, 202517 minS1

  <p>Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless feedback loops?</p><p>This is Part 1 of a 3-part series for founders who are frustrated with how their teams are making decisions—and feeling like everything is stuck in guessing mode.</p><p>In this episode, Georgiana breaks down the uncomfortable (but fixable) reason why—even inside talented teams—execution feels like spaghetti at the wall. She explains why this isn’t a people problem...

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  Episode #25

  How to Scale Sales Without Screwing Up Your PLG Motion

  Apr 16, 202536 minS1

  <p>Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.</p><p>They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing.</p><p>Some teams are stuck in the messy middle: a PLG motion that’s working (sort of), but sales is jumping in too early—or not at all. Customers are confused. Deals stall.</p><p>Others know it’s time to evolve beyond pure PLG—but aren’t sure how to layer in sales without breaking what’s already working.</p>...

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  Episode #24

  First Principles for Growth When You're Moving Too Fast (or Too Slow)

  Mar 26, 202542 minS1

  <p>SaaS teams are falling into two extremes right now:</p>AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (while also getting bombarded by their own shiny objects).More traditional SaaS teams stuck in analysis paralysis—waiting for perfect data, overanalyzing, and second-guessing instead of fixing what’s broken.<p>The problem? Both extremes lead to the same outcome: Teams are busy but not making progress, nothing really sticks, and the customer experience suffers.</p><p>This kind of decision-making chaos isn’t new, but with how quickly...

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