The Formula with Peter Roth

Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.

The Formula with Peter Roth is a business podcast hosted by Peter Roth, with 28 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Peter Roth hosts The Formula with Peter Roth, a business show with 28 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Formula with Peter Roth

  Everything You Need to Know to Scale and Exit a Business

  Aug 19, 202646 min

  Everything You Need to Know to Scale and Exit a Business In this episode, Ryan Redding breaks down what it actually takes to build, scale, and eventually exit a successful business. Ryan scaled his company to $8.5 million before successfully exiting, giving him firsthand experience with the decisions, systems, and strategies required to turn a growing company into an asset someone else actually wants to buy. Many entrepreneurs focus almost entirely on generating more revenue, acquiring customers, and growing as quickly as possible. But building a profitable company and building a *sellable company* are two very different things. If the business depends entirely on the founder, lacks documented systems, has unpredictable revenue, or cannot operate without constant owner involvement, an eventual exit becomes significantly more difficult. Ryan shares the lessons he learned while scaling his business, what changed as the company grew, and what entrepreneurs should be thinking about long before they are ready to sell. We discuss the importance of predictable revenue, strong margins, documented processes, leadership, customer acquisition, operational systems, and creating a company that can continue growing without the founder being involved in every decision. We also break down what actually creates enterprise value, why revenue alone doesn't determine what a company is worth, and how founders can structure their businesses from the beginning with an eventual acquisition or exit in mind. This conversation is for entrepreneurs, CEOs, founders, and business owners who want to build something bigger than a high-paying job. The goal is to create a valuable, scalable asset that can eventually be acquired, sold, or operated without you. Whether you're just starting your business, currently scaling, or already thinking about an exit, Ryan's experience scaling to *$8.5 million and successfully exiting* provides a roadmap for understanding what it takes to build a business with real long-term value. *Connect with Scalify:* Ready to take control of your lead generation? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling successful businesses. Peter Roth Facebook → / Facebook: officialpeterroth Instagram → / Instagram: officialpeterroth Instagram → / Instagram: scalifyco #business #podcast

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  The Formula with Peter Roth

  The BEST Marketing Strategy to GROW Any Business

  Aug 12, 202633 min

  The BEST Marketing Strategy to GROW Any Business In this episode, Jason Wojo breaks down one of the biggest questions every entrepreneur and business owner needs to answer: *what marketing strategy actually creates real business growth?* Many business owners spend their time chasing more followers, building their personal brand, obsessing over competitors, buying unnecessary tools, jumping between marketing strategies, or focusing on things that make them feel productive without actually generating more customers or revenue. Jason explains what business owners should actually focus on if they want to build a profitable, scalable, and sustainable company — and why the best marketing strategy often comes down to mastering the fundamentals that consistently create attention, conversations, customers, and sales. We discuss the difference between being busy and making real progress, why developing valuable sales and marketing skills matters more than chasing appearances, and how business owners can identify the activities that directly contribute to customer acquisition, revenue, and long-term growth. The conversation also covers how to prioritize your time as an entrepreneur, where most business owners waste their marketing budget and energy, why execution matters more than constantly searching for the next strategy, and how focusing on the right fundamentals can completely change the trajectory of a company. Jason shares his perspective on what separates successful entrepreneurs from business owners who remain stuck, including the importance of understanding your market, improving your offer, mastering sales, creating effective marketing systems, generating qualified leads, and eliminating distractions that do not produce meaningful results. We also discuss why entrepreneurs often mistake attention for revenue, how social media can distort what successful marketing actually looks like, and why having thousands of followers means very little if your marketing does not consistently generate customers. If you're trying to figure out the best marketing strategy to grow your business, this episode breaks down the principles that matter most — from generating attention and building demand to converting leads into paying customers and creating systems that can scale. This episode is essential for entrepreneurs, CEOs, founders, sales professionals, marketers, and small business owners who want to improve their marketing, acquire more customers, increase revenue, eliminate distractions, and understand what actually drives sustainable business growth. Whether you're starting your first business, trying to scale an existing company, or feel like your current marketing strategy isn't producing enough results, this conversation with Jason Wojo will help you rethink your approach and focus on what actually grows a business. Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, reduce no-shows, and build a stronger sales pipeline? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business growth, sales, marketing, leadership, customer acquisition, and scaling a successful company. Jason Wojo Instagram: https://www.instagram.com/thejasonwoj... LinkedIn: LinkedIn: jason-wojo Facebook: Facebook: TheJasonWojo YouTube: @jasonwojoofficial Website: https://www.officialjasonwojo.com/ Connect with Peter Peter Roth Facebook → / officialpeterroth Instagram → / official_peter_roth Instagram → / scalifyco #business #podcast

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  The Formula with Peter Roth

  What You Should ACTUALLY Focus On to Make Your Business Successful

  Aug 5, 20261h 1m

  What Business Owners Should Actually Focus On to Win In this episode, Jason Wojo breaks down one of the biggest problems holding entrepreneurs and business owners back: focusing on the wrong things. Many business owners spend their time chasing more followers, building their personal brand, obsessing over competitors, buying unnecessary tools, changing strategies too quickly, or focusing on things that make them feel productive without actually moving the business forward. Jason explains what entrepreneurs should actually be focusing on if they want to build a profitable, scalable, and sustainable business. We discuss the difference between being busy and making real progress, why developing valuable skills matters more than chasing appearances, and how business owners can identify the activities that directly contribute to revenue, customer acquisition, sales, and long-term growth. The conversation also covers how to prioritize your time as an entrepreneur, where most business owners waste their energy, why execution matters more than constantly searching for new strategies, and how focusing on the right fundamentals can completely change the trajectory of a company. Jason shares his perspective on what separates successful entrepreneurs from business owners who remain stuck, including the importance of improving your skills, understanding sales and marketing, becoming better at solving problems, focusing on revenue-generating activities, and eliminating distractions that do not produce meaningful results. We also discuss why entrepreneurs often mistake movement for progress, how social media can distort what success in business actually looks like, and why the most important things you can build aren't always the things people can see. This episode is essential for entrepreneurs, CEOs, founders, sales professionals, and small business owners who want to become more effective, make better decisions, eliminate distractions, and understand what actually deserves their attention when building a successful company. Whether you're starting your first business, trying to scale an existing company, or simply feel like you're working constantly without making enough progress, this conversation with Jason Wojo will help you rethink what you're focusing on and identify what actually matters. Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, reduce no-shows, and build a stronger sales pipeline? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business growth, sales, marketing, leadership, and scaling a successful company. Connect with Peter Peter Roth Facebook → / officialpeterroth Instagram → / official_peter_roth Instagram → / scalifyco #business #podcast

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  The Formula with Peter Roth

  The Real Reason 99% of Businesses Fail

  Jul 30, 202647 min

  The Real Reason 99% of Businesses Fail In this episode, Joey Lieber, Head of FBX Brokers and a business expert who closes a deal approximately every three days, reveals the real reasons why 99% of businesses fail. Most entrepreneurs assume businesses fail because they lack funding, customers, or a strong product. However, the deeper problem is often the offer. When a business has an unclear offer, weak positioning, inconsistent customer acquisition, poor margins, or no compelling reason for customers to buy, growth becomes nearly impossible. Joey breaks down what separates successful businesses from companies that struggle, stagnate, or eventually shut down. We discuss how to create a business offer that customers actually want, how to communicate value clearly, why some offers convert while others are ignored, and the common mistakes that prevent business owners from generating consistent revenue. The conversation also covers the importance of understanding your target customer, solving a painful problem, creating a strong value proposition, pricing your offer correctly, building predictable sales systems, and developing a business model that can grow without relying entirely on the founder. With Joey’s experience closing business transactions and working directly with business owners, he provides a unique perspective on what makes a company valuable, profitable, scalable, and attractive to potential buyers. This episode is essential for entrepreneurs, CEOs, founders, sales professionals, and small business owners who want to strengthen their offers, increase sales, avoid costly mistakes, and build a business that can survive long term. Whether you are launching a new company, struggling to grow an existing business, or considering selling your company in the future, this conversation will help you understand why businesses fail and what you can do differently. Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, and build a stronger sales pipeline? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling a successful business. Connect with Peter Peter Roth Facebook → / officialpeterroth Instagram → / official_peter_roth Instagram → / scalifyco #business #podcast

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  The Formula with Peter Roth

  The Real Reason 99% of Businesses Never Sell

  Jul 24, 20261h 23m

  Why 99% of Businesses Are Unsellable In this episode, Claudio breaks down a hard truth that most entrepreneurs never consider: 99% of businesses are practically unsellable. Many business owners spend years increasing revenue, finding customers, and growing their companies, only to discover that they have built themselves a demanding job rather than a valuable, transferable asset. If the business cannot operate without the owner, has inconsistent profits, lacks documented systems, or depends too heavily on a few customers, potential buyers may see it as too risky to acquire. We discuss what actually makes a business valuable, why revenue alone does not determine what a company is worth, and the mistakes that prevent business owners from eventually selling. Claudio explains the importance of recurring revenue, predictable cash flow, strong profit margins, documented processes, reliable leadership, customer diversification, and building a company that can operate independently of its founder. This conversation is essential for entrepreneurs, CEOs, founders, and small business owners who want to build more than just a profitable company. It is about creating a business that can eventually be sold, acquired, or passed on without everything falling apart when the owner steps away. Whether you are planning to sell your business soon or want to build long-term enterprise value, this episode will help you understand what buyers are looking for and how to avoid becoming part of the 99% of businesses that are unsellable. Connect with Scalify: Ready to take control of your lead generation? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling a successful business. Connect with Today’s Guest Peter Roth Facebook → / officialpeterroth Instagram → / official_peter_roth Instagram → / scalifyco

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