Episode #12
Your Podcast Isn't Getting Clients Because They Can Google You: How Storytelling Turns Listeners Into Buyers
Your listener does not need you. That is the part nobody says out loud. They found your show, they gave you a few minutes, and then they left, because every fact in that episode was already sitting in a search bar. Five seconds. They did not even have to type it. Want your show handled so it can actually feed the business? https://propodconcierge.com Sara Lohse runs a podcast production company and wrote a book about storytelling, and her whole argument is that the only thing you own is the part that cannot be searched. In this conversation she proves it on a client who told her flat out that nobody needed her story, then changes that client's mind in about two minutes, on a call, with a story about her dad. In this episode: The five doors a podcast can open, and how to pick the one your business actually needs Why a podcast is an employee, and what happens when you never give it a job The relationship play instead of the pitch slap when your ideal client is your guest Never answer a yes or no question with a yes or no, the fix you can use in your next recording How to add context to a fact in thirty seconds, without a dramatic story The client who said "we don't need my story," and the two minutes that changed her mind How one embarrassing story got Sara booked on a top finance podcast over a credentialed expert The one thing to do differently in your next episode About the guest, Sara Lohse: Sara Lohse of Branded helps founders turn their own stories into podcasts that build the business behind them. She is the author of Open This Book: The Art of Storytelling for Aspiring Thought Leaders, and the host of First Stage. She learned to tell her own story live on air as a guest on Stacking Benjamins, and that host later wrote the foreword to her book. LinkedIn: https://www.linkedin.com/in/saralohse/ Company, Branded: https://workwithbranded.com/about-us/ Podcast, First Stage: https://youtube.com/playlist?list=PLDZtipQcht8r25g9jEit66mWAWtG9oIOV Book, Open This Book: https://www.amazon.com/dp/B0D11KRP2X Okay, quick one. Founder or business owner, the story is the part only you can tell. Nobody can do that for you. But the descriptions, the clips, chasing the guests, the editing, the posting, all of it after you stop talking, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com
