The Four Percent Amplified

See the vision, hear the story & tune into the frequency. This biweekly podcast amplifies the voices of Black and minority designers who make up only four percent of the industry. Hosted by Sunni, each episode shares stories of creativity, legacy, and community, from personal journeys to conversations with design experts and changemakers.New episodes every other Monday evening.

The Four Percent Amplified is a arts podcast hosted by Sunni🌞, with 17 episodes on record and a Required Pod Score of 80.

Sunni🌞 hosts The Four Percent Amplified, a arts show with 17 episodes published.

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  Episode #3

  If AI Can Design, What is Our Role?

  Sep 24, 202616 minS2

  AI can make logos. AI can build websites. AI can generate a whole brand identity in 30 seconds. So what do we do? In this solo episode, Sunni gets real about the AI conversation that the creative industry keeps oversimplifying. She breaks down the difference between AI, machine learning, generative AI, and LLMs, talks about the environmental cost of data centers nobody wants to mention, and shares why picking up a pencil again reminded her of something no prompt can replace. From Lauren Horn's "Not a Sketchbook but an Art Class" to the stretched Sports font flyers we've all seen, this episode is about inspiration, discipline, and knowing when to use the tool vs. when the tool is using you. No guest. Just thoughts. Let's get into it.

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  Episode #2

  Why Is Creative Work Still Undervalued?

  Aug 27, 202625 minS2

  Have you ever noticed how creative work gets treated differently depending on the room it's in? In one setting it's protected, elevated, treated as essential. In another, it's squeezed for time, brought in late, expected to execute. The work doesn't change. The room does. In this episode, we're joined by Tameka Edwards, whose career spans the Museum of Modern Art (MoMA) in New York City and now Product Manager for Marketing Technology at the NFL. We explore: What it looks like when creatives are brought in too late and treated as executors, not strategists How strategy shapes product vision: setting priorities, deciding what problem to solve next Why cross-functional coordination is the job, not a side skill, for designers on product teams Design is infrastructure. It shapes how people feel, decide, and trust. So why is it still treated like decoration?

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  The Four Percent Amplified

  Why Does Everything Look & Feel the Same?

  Jul 23, 202617 min

  Have you noticed that everything is starting to look the same? From brand identities to social feeds, we're surrounded by the same colors, layouts, fonts, and trends. It's not necessarily because creativity is disappearing. It's because the systems we create within increasingly reward what's familiar over what's different. In this episode, we're talking about how we got here, what algorithm culture has done to visual creativity, and why so much of today's design feels interchangeable. We also explore the business reasons behind playing it safe, what this shift says about creative culture, and whether this moment is actually creating new opportunities for people willing to think differently. We explore: Why so much of today's visual culture feels the same How algorithms shape the work we make and the work we see The business case for safe, familiar design Whether originality is becoming more valuable, not less If everything looks the same, what does it really take to create something people remember?

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  The Four Percent Amplified

  Season 2 Trailer

  Jun 11, 20262 minS2

  We're back and better than ever. Season 2 of The Four Percent Amplified has officially arrived, and this time, we're bringing you a visual podcast experience. Last season, we amplified BIPOC voices in design. This season, we're going deeper into the creative process itself. Creativity isn't only shaped by the people making things. It's also influenced by the people who experience them. Throughout the season, we'll dive into questions like: How do we keep evolving while staying true to who we are? How do we navigate change and uncertainty? How do we develop new ideas and solutions? Join us as we uncover the perspectives and challenges that shape the creative journey.

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  Episode #12

  Beyond the Screen: Humanity in Design

  Nov 10, 202551 minS1

  <p>Design can seem complex on the surface, yet underneath it all, it’s a conversation about humanity. As tools shift and trends move fast, it’s easy to lose sight of why we create. So how do we stay grounded in the human story behind the work?</p><p><br></p><p>To help us explore that, we’re joined by Isaiah McClean, a designer and storyteller who reminds us that design goes far beyond what appears on screen. Isaiah brings a grounded, thoughtful perspective on creating with intention. He invites us to see design as something lived, something felt...

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