The Future In-Store

Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?

The Future In-Store is a business podcast hosted by Looma, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Looma hosts The Future In-Store, a business show with 17 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  The Future In-Store

  Fewer Humans, More Humanity: Havas CX's Arthur Fullerton on the Future of In-Store Experience

  Aug 4, 202628 min

  "Attention is not the same as value. I think oftentimes retail media optimizes for exposure and attention. CX optimizes for usefulness." That's Arthur Fullerton, Global Chief Technology Officer at Havas CX. Arthur joins host James Kotecki to explore in-store retail media from the customer experience perspective, in a world of fewer human workers in stores. https://theloomaproject.com Great quotes from this episode include: "The opportunity now is to incorporate intelligence and personalization into the experience to make it even more amenable to people." "If we're going to automate everything, how do we ensure that the consumer feels like they're being taken care of?" "A lot of clients and consumers assume that the technology creates the experience, but it just really enables the experience." “...technology should reduce friction, increase relevance, and really ultimately create measurable value... If it's not improving the journey or the business outcomes, it's probably performative. It's probably theater." "[AI] should make the store feel smart but not cold." "The lesson isn't to make the grocery feel luxury. It's to make every physical interaction intentional and thoughtful."

  ListenShow Notes
• 

  The Future In-Store

  Think Digital Is Messy? Try the Real World. IAB's Collin Colburn on In-Store Retail Media

  Jun 23, 202628 min

  "You think digital's messy? Physical's even more messy." That's how Collin Colburn, Vice President of Commerce and Retail Media at the Interactive Advertising Bureau (IAB), sums up the challenge of building retail media in the physical store. The potential is obvious — 80%+ of retail purchases still happen in brick and mortar — but as Collin tells host James Kotecki, in-store has been "stubbornly stuck in pilot mode for too long." He explains why the real world is a hard place to build retail media - and also why it’s so promising. Colburn draws on a decade tracking the industry from his early days starting Forrester's retail media research practice. https://theloomaproject.com/ Great quotes include: "We cannot replicate measurement in the store from what we’ve done in digital. The physical environment does not lend itself well to the way in which we've built measurement on websites." "Retail media has been promised to be this closed loop, outcomes driven system. So we should have a higher bar than a lot of other forms of digital media." "We really have a gap between retail and media. . . . And that gap shows up in the way that we criticize [measurement] frameworks.” On the idea of "build it and they will come" for retail media: "For most retailers, they ain't coming at the pace and volume that a lot of the major consultancies pitch them on it coming at. Many of them are saying ‘Where’s my $1 billion advertising business?’” "On the retailer side, I actually think it's more about the unsexy work that now needs to happen of operational excellence. No one wants to talk about org charts or the structural incentives that exist within a retail media network . . . but that's the next phase of real maturity."

  ListenShow Notes
• 

  The Future In-Store

  If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster

  May 12, 202627 minS0

  <p>"If you know the cart, you know the heart," says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing.</p><p><br></p><p>She believes grocery shopping is uniquely personal — and that creates both an opportunity and a responsibility for retailers using that data.</p><p><br></p><p>Christine joins host James Kotecki to share Kroger's vision for in-store retail media that inspires, not just sells.</p><p><br></p><p>https://theloomaproject.com/</p><p><br></p><p>Topics include:</p><p>Why Kroger doesn’t want to be “Times Square” with in...

  ListenShow Notes
• 

  The Future In-Store

  The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather

  Mar 30, 202630 minS0

  <p>"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.</p><p>That deep loyalty engagement across 4 million households — which yields a 90%+ in-store scan rate — is the engine behind Leap, Giant Eagle's retail media network. With 95 years of community roots and a loyalty program customers plan their lives around, Giant Eagle brings a unique perspective to the retail media conversation.</p><p>Heather joins host James Kotecki to discuss</p>The omni-channel customer journey: from digital discovery to in-store reinforcement to checkout measurementBringing merc...

  ListenShow Notes
• 

  The Future In-Store

  Retail Media is Not a Banana: ADUSA’s Bobby Watts

  Feb 17, 202632 minS0

  <p>"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA.</p><p><br></p><p>"But selling media and working with advertisers and working with our partners is different than selling groceries."</p><p><br></p><p>Bobby joins host James Kotecki to discuss Edge, Ahold Delhaize USA's new ad tech platform built in collaboration with European counterparts.</p><p><br></p><p>https://theloomaproject.com/</p><p><br></p><p>Topics include:</p><p>Why Europe is a leader in digital screen adoption<...

  ListenShow Notes

Recent guests on The Future In-Store. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.