
Episode #45
CEO of Yulista Josh Herren on ANCs, Culture, and the Argument Nobody in Washington Is Making
On this episode of The Future of GovCon, Jake Frazer sits down with Josh Herren, CEO of Yulista Holdings, one of the leading Alaska Native Corporations in the government contracting space. Josh grew up in Nenana, a town of 300 people in the middle of Alaska, joined the Air Force as an EOD operator after watching Keanu Reeves in Speed as a kid, was recruited by the FBI and CIA coming out of the military, and eventually found his way into GovCon through Yulista. He also sits on the board of the EOD Warrior Foundation, founded Versus Data, a GovCon M&A platform, and runs Land Mindset, a leadership philosophy initiative. In this conversation Josh shares his philosophy on culture and leadership, makes the case that nobody in Washington is making on ANCs and natural resource development, breaks down his approach to M&A, and shares what GovCon looks like in 2029. Subscribe and leave us a rating on Apple Podcasts or Spotify — it helps more people in the GovCon community find the show. ⏱️ TIMESTAMPS 00:00 – Hook: Happy teams deliver for customers and happy customers come back 00:36 – Welcome and introduction 01:39 – Who is Josh Herren: CEO of Yulista Holdings, EOD veteran, Alaska native 02:21 – Huntsville is booming: why everybody is moving there 03:30 – Bringing GovCon CEOs onto the show 04:11 – Growing up in Nenana, Alaska: a town of 300 people 05:02 – Driving past Denali as an adult and seeing it differently 05:52 – Rural Alaska values: quiet, resourceful, planning for everything 06:17 – Dad building a 69 Chevelle from scratch in rural Alaska 06:57 – The Athabaskan community and traditional Alaska heritage 07:31 – Running an ANC: blending the soldier and the shareholder 08:45 – Board members getting emotional seeing Yulista's work for national defense 09:53 – The Yup'ik people: 40,000 shareholders across 56 villages 10:18 – The most remote region of Alaska: you cannot drive there 11:14 – Joining the Air Force: Keanu Reeves and the movie Speed 11:55 – EOD training: the best mentorship Josh ever had 12:54 – Staying connected: board of the EOD Warrior Foundation 14:38 – How Josh fell in love with business 15:01 – Recruited by the FBI and CIA — but ended up in GovCon 15:48 – Getting his first BD job at Yulista without really being qualified 16:40 – The competitive nature of business development and what hooked him 17:07 – Taking EOD operator mindset into business 18:00 – Growing Yulista and the M&A philosophy 22:00 – Culture eats strategy: why most M&A fails 26:00 – Chicago Booth, continuous education, and leadership development 28:00 – Versus Data: building a bridge in GovCon around M&A 32:00 – The 8(a) debate: what the administration is missing 35:00 – The argument nobody is making: ANCs, national security, and natural resources connected 38:00 – ANCs own the subsurface rights to Alaska's oil, gold, and precious metals 39:17 – Weakening ANCs weakens the administration's own resource development priority 40:45 – ANCs as the strongest GDP producers in the state of Alaska 41:38 – Framing the argument correctly: national security not shareholder sympathy 42:03 – Land Mindset: Josh's leadership philosophy platform 42:22 – Versus Data: the new M&A venture worth watching 42:38 – Fast forward to 2029: forming, storming, norming in GovCon 43:24 – Nontraditional contractors will have stronger footing by 2029 44:17 – New opportunities, new companies, new ways into government contracting 44:35 – One word on the future: "Opportunity" 45:27 – Closing thoughts






