The GEO Blueprint: AI Search

Master the post-SEO era with The GEO Blueprint. As search evolves from blue links to AI-synthesized answers, we provide the ultimate strategy for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Learn how to get cited in SearchGPT, Perplexity, and Gemini. Each week, we interview top experts to deconstruct AI visibility, entity authority, and citation frequency. Whether you're a marketer or brand leader, this is your roadmap to winning in the age of generative search. Start your journey today. 🚀Visit: https://thegeoblueprint.com/

The GEO Blueprint: AI Search is a business podcast hosted by George Vlasyev, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

George Vlasyev hosts The GEO Blueprint: AI Search, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #2

  Surfer SEO Co-Founder: How to Win AI Search | Michal Suski

  Aug 8, 202655 minS3

  In this episode of The GEO Blueprint, Michał Suski, co-founder of Surfer SEO, breaks down Generative Engine Optimization (GEO) and how brands can rank inside AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn why writing for AI requires a different mindset than writing for humans, how the token economy is shifting content strategy, why traditional link building metrics fail in AI search, and how to build a clear brand centroid to capture AI citations. Timestamps 00:00 - Intro 00:49 - Who is Michal and what does he do at Surfer? 03:02 - Writing for AI is easier 05:05 - 38% of AI citations come from the first 100 words 05:39 - GEO vs SEO — where they overlap and where they split 09:49 - Are there SEO practices that are actively hurting brands in AI search? 12:31 - How do you win in AI search — the 3 elements 15:07 - How to choose which third party sites to get published on 17:33 - Can a small company compete in AI search against a big brand? 20:24 - Does content freshness affect AI citation frequency? 22:41 - Source surplus — Wikipedia and Healthline as AI infrastructure 25:28 - Zero AI visibility — the one tactical advice 30:43 - Centroid — what AI knows about you and how to fix inconsistency 36:39 - Does strategy differ across ChatGPT, Gemini, AI Mode and Claude? 41:35 - What is uniquely valuable about the human mind? 43:59 - Execution is cheap now — ideas are valued more 46:41 - How to force AI to hallucinate and get original ideas 48:17 - How Michal uses AI in his own work — data analysis and repurposing 50:32 - Vibe coded his entire personal website with Claude 53:30 - LLM of choice — Claude Cowork for deep work, ChatGPT for coloring pages 54:18 - Outro Optimize for the Token Economy: AI search engines prioritize direct, concise answers. Data shows that 38% of citations pulled by AI come directly from the first 100 words of a page. PageRank ≠ Citation Frequency: High domain authority and traditional link-building metrics do not strongly correlate with how frequently an AI retrieves your domain as a source. Fix Your Brand Centroid: AI search models crawl your entire digital footprint—including social profiles, YouTube descriptions, websites, and schema markup—to understand who you are. Maintaining message consistency across these touchpoints builds a strong brand centroid. Leverage Third-Party Distribution: Placing brand mentions across frequently cited third-party sites helps act as your "sales team" inside AI retrieval engines. Surfer SEO: https://surferseo.com Michał Suski on LinkedIn: https://www.linkedin.com/in/michal-suski/ Core Takeaways & GEO Strategies Connect & Resources#GEO #SEO #AISearch #SurferSEO #GenerativeEngineOptimization #ChatGPT #Perplexity #GoogleAIOverviews #ContentMarketing #DigitalMarketing

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  Episode #1

  GEO, AI Search & Partner-Led Growth | Tye DeGrange - RoundBarnLabs

  Jul 24, 202656 minS3

  Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy. As traditional ad channels get noisier and search algorithms evolve with AI, building sustainable customer acquisition requires a shift toward collaborative, technology-driven channels. Tye shares actionable insights on how to integrate AI tools into daily operations, leverage partner ecosystems, and keep your growth engine competitive. Whether you're building a growth strategy from scratch or scaling an existing team, this conversation offers a clear blueprint for navigating the intersection of human partnerships and AI tools. --- WHAT YOU'LL LEARN IN THIS EPISODE: • How partner-led growth is replacing traditional acquisition models • Practical integrations for AI in daily marketing operations and planning • How Generative Engine Optimization and AI search impact modern growth strategy • Key mental shifts leaders must make to stay competitive as AI tools evolve • How to blend tech automation with high-trust human partnerships --- CONNECT WITH TYE DEGRANGE & ROUND BARN LABS: Website: https://www.roundbarnlabs.com/ LinkedIn: https://www.linkedin.com/in/tyedegrange/ CONNECT WITH GEORGE: LinkedIn: https://www.linkedin.com/in/georgevlasyev #GenerativeEngineOptimization #GEOSearch #AISearch #PartnerLedGrowth #GrowthMarketing #TyeDeGrange #RoundBarnLabs #GEOBlueprints #MarketingStrategy #AIMarketing

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  Episode #12

  AI Search is Replacing Traditional SEO: How to Win with AEO & GEO | Ruan Marinho

  Jul 21, 202648 minS2

  Is traditional SEO dead? In this episode of the Geo Blueprint, host George sits down with Ruan Marinho (founder of Develomark) to uncover how AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are changing local search forever. Discover how users are shifting from traditional Google searches to asking LLMs like ChatGPT, Grok, and Claude for business recommendations—and how your business can optimize its digital footprint to get cited by AI engines. Ruan breaks down his exact agency workflows, how to build an LLM data layer, attribution strategies for ChatGPT conversions, and why LinkedIn is secretly AI’s favorite content engine. Ready to scale your search visibility across Google and AI search engines?Try Semrush today free for 14 days (exclusive extended trial) to discover keywords, track performance, and power up your content strategy: https://semrush.sjv.io/Gboe0B The Shift from SEO to AEO/GEO: Why local business discovery is moving from search engines to answer engines. Winning AI Visibility: The exact workflow using categories, topics, and prompt targeting rather than old-school keyword stuffing. LLM Attribution: 3 practical ways to track phone calls and form submissions coming directly from ChatGPT. Agentic Commerce & Protocols: How AI agents will transact with each other using new protocols from Stripe, Coinbase, and Cloudflare. The LinkedIn AI Advantage: Why posting on LinkedIn indexes faster in LLMs than almost any other social platform. 00:00 - Intro00:11 - Who is Ruan and what does Develomark do?02:32 - How has AI changed discovery for local businesses?04:01 - The workflow to help local businesses win AI visibility05:55 - What content to produce and how to distribute it07:06 - Why you can't go after just the category — topic and prompt strategy07:45 - There is no keyword strategy — only billboards in the LLM09:37 - What local businesses don't know about AI that's already working for them10:44 - How to attribute conversions to ChatGPT — 3 methods11:51 - The 3-question pitch that sells GEO to any local business13:34 - Biggest opportunity most companies are missing right now14:28 - How to build a transcript-first culture and data layer for AI15:38 - What LLM do you use and why?16:59 - ChatGPT study — how real people actually find local services18:04 - Will there be one LLM winner or will it stay scattered?19:49 - IP and data as the competitive moat — the Mark Cuban argument21:19 - How people search differently in ChatGPT vs Google22:16 - Agents will transact with each other — Stripe, Coinbase, Cloudflare protocols23:25 - What agents won't be doing for us anytime soon24:43 - What is uniquely human — the most honest answer26:43 - Zuckerberg's social network for agents idea30:11 - Children growing up with AI memory from birth30:50 - AI matchmaking for life partners — the business idea33:59 - Agentic commerce — Rolex vs toothpaste vs luxury36:12 - Human experiences will get stronger as AI grows38:10 - 1000+ clients — the Buddhist marketing principle39:54 - Best advice for a founder trying to get found in AI40:58 - LinkedIn is AI's favorite platform — strategy explained42:51 - Social trust is the most important currency in business44:05 - People are more interesting than AI45:29 - AI will have consciousness and rights — the philosophical take47:01 - Will humans ever choose AI over humans?48:00 - Outro Follow Ruan Marinho on LinkedIn: https://www.linkedin.com/in/ruanmarinho/ Learn more about Develomark: https://www.develomark.com/ Follow George Vlasyev on LinkedIn: https://www.linkedin.com/in/georgevlasyev/ #SEO #AISearch #AEO #GEO #DigitalMarketing #GenerativeEngineOptimization #AnswerEngineOptimization #ChatGPT #LocalSEO #Podcast

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  Episode #11

  CMO of PartnerStack: How to Optimize Your Brand for AI Search & LLMs | Tyler Calder

  Jul 15, 202648 minS2

  Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, Claude, and Perplexity for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Tyler Calder, CMO of PartnerStack, breaks down exactly how brands can turn AI search and trusted networks into a real revenue engine. ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6kXENb In this episode of The GEO Blueprint Podcast, we sit down with Tyler Calder, CMO of PartnerStack, to unpack the transition from SEO to GEO, why the fundamental truths of B2B marketing remain the same, and how to harness your partner ecosystem to win visibility across LLMs. Tyler also shares his firsthand experience managing a $46M+ marketing budget, how he realized his previous skepticism about ICP data was a mistake, and the precise workflows PartnerStack uses to automate personalized marketing at scale. Key Topics Covered: SEO vs. GEO — Is It Actually Different? Why Tyler believes generative engine optimization is simply "good SEO" at its core, and why trying to trick or manipulate LLMs is a dangerous game that could get your business penalized overnight. The Power of Third-Party Validation: Why what you say about your brand doesn't matter to AI unless trusted third parties, partners, and networks are actively agreeing with you. Partner-Led Growth (PLG): Moving past isolated definitions of "partners" to build an ecosystem that drives revenue across marketing, sales, and customer success. Lessons from a $46 Million Budget: How massive budgets fundamentally change an organization, why speed of experimentation is your greatest unfair advantage, and how to make data-backed marketing decisions. The $1.1M Churn Wake-Up Call: The hard lesson that forced Tyler to completely shift his mind on the importance of ICPs—and how PartnerStack built a 52-signal system to target only "Tier A" accounts. Smart Workflows Over Hype: How to leverage tools like Clay and Webflow to build 500 personalized landing pages in 10 minutes, and why point-solution SaaS tools are in trouble in the AI era. Connect with Tyler: LinkedIn: https://www.linkedin.com/in/tylercalder/ Website: https://partnerstack.com/ The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems. Subscribe to Substack: https://georgevlasyev.substack.com/ Timestamps: 00:00 - Intro 01:11 - What is PartnerStack and why does it matter? 02:48 - How will AI change B2B marketing over the next 3 years? 04:53 - What is partner-led growth and why is it important now? 08:18 - Human connection vs programmatic — the lesson that changed Tyler's thinking 11:54 - Managing a $46M marketing budget — the biggest lesson 16:00 - How does PartnerStack fit into the AI visibility ecosystem? 18:18 - GEO vs SEO — not as different as people think 21:09 - Less than 20% of sites are doing what they know they need to do 26:55 - How a SaaS founder finds their first partners 29:57 - The biggest marketing belief Tyler completely reversed — ICP 33:09 - Churned more than we sold — the quarter that changed everything 36:12 - How PartnerStack is integrating AI into marketing workflows 41:05 - 500 personalized landing pages in 10 minutes with Clay and Webflow 42:15 - Vibe coding — building things you could never build before 43:34 - "Wouldn't it be cool" sessions — now you can do all 50 ideas 45:33 - AI deepfakes and cybersecurity — Warren Buffett's wake-up call 47:30 - Outro #GEO #AISearch #SEO #GenerativeEngineOptimization #PartnerStack #PartnerLedGrowth #AIVisibility #LLM #B2BMarketing #DigitalMarketing #ArtificialIntelligence #SearchMarketing #GEOBlueprint #SaaS #MarketingBudget #Workflows

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  Episode #10

  AI Search Optimization: How to Rank Your Brand in the Age of GEO | Chirag Kulkarni

  Jul 10, 20261h 1mS2

  Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, and Claude for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Chirag Kulkarni, founder of Taco.co, breaks down exactly how brands can turn AI search into a real revenue engine. ✅ Win AI visibility — try Semrush free for 14 days https://semrush.sjv.io/dyDJGk In this episode of The GEO Blueprint Podcast, we sit down with Chirag Kulkarni, founder of Taco.co, to unpack how AI decides which brands deserve authority, why "content made for agents" is mostly a trap, and how one healthcare client grew from $10-15K to $240K a month in search revenue. Chirag also opens up about landing his first SEO client from Neil Patel at 16 years old, and why the future of marketing belongs to humans who can direct AI, not replace themselves with it. Key Topics Covered: The "Most Popular Kid in School" Test: Why one person saying your brand is great doesn't move the needle with AI — and what actually signals authority to an LLM. Forward Deployed Marketing: The Palantir-inspired model Chirag is betting on, where marketers bring AI expertise directly into a company rather than selling generic agency work that AI is already commoditizing. Reverse-Engineering Prompts from Search Intent: Since there's no keyword volume data for prompts yet, Chirag's playbook for figuring out what to target anyway — and the H1/H2 fix any brand can make this week. Content for Agents Doesn't Work (Yet): Why microsites and content built purely to be scraped by bots tend to cannibalize your real site and quietly tank Google/Bing performance. The Expedia and Healthcare Case Studies: How search compounds like an investment — including a healthcare client's 20x revenue jump in under two years. Are We in an AI Bubble? Chirag's take, plus the story of a European coffee company whose sales are spiking because people are too scared of being replaced by AI to leave the office. Connect with Chirag: LinkedIn: https://www.linkedin.com/in/chiragkulkarni/ Website: https://taco.co/ The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems. Subscribe to Substack: https://georgevlasyev.substack.com/ 00:00 - Intro01:04 - Who is Chirag and the Taco.co story03:36 - GEO vs SEO — fundamentally the same or different?06:00 - The "most popular kid in school" analogy for AI visibility07:59 - How will AI change marketing over the next 3 years?09:46 - What is uniquely valuable about humans that AI can't replace?11:46 - Agents and forward deployed marketing — what's changing15:05 - What signals does AI use to decide who is an authority?16:45 - Will there be one dominant LLM or many?18:19 - Who wins in AI search — big brands or smaller specialists?20:19 - How do you attribute revenue to AI search?23:49 - Is prompt tracking even reliable, or just hype?27:28 - What's your take on ads in AI?31:04 - Are we in an AI bubble?34:33 - Coffee sales are up because people fear AI will replace them36:48 - Most successful client results — Expedia and 20x healthcare growth39:06 - The one thing every brand can fix this week for AI visibility41:29 - Content made for agents — does it actually exist?47:35 - What does work even look like in the future with AI doing more?49:51 - Middle of funnel content — where LLMs actually shine51:52 - How he got his first SEO retainer from Neil Patel at 1653:18 - Being 21 in a room full of executives twice his age57:31 - Reinventing yourself — adaptability over raw skill58:50 - What is the one thing AI cannot replace in marketing?59:41 - Is AI making us lazy?1:00:37 - Outro #GEO #AISearch #SEO #GenerativeEngineOptimization #Taco #AIVisibility #LLM #DigitalMarketing #ForwardDeployedMarketing #B2BMarketing #ArtificialIntelligence

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