The GEO Blueprint: AI Search

Master the post-SEO era with The GEO Blueprint. As search evolves from blue links to AI-synthesized answers, we provide the ultimate strategy for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Learn how to get cited in SearchGPT, Perplexity, and Gemini. Each week, we interview top experts to deconstruct AI visibility, entity authority, and citation frequency. Whether you're a marketer or brand leader, this is your roadmap to winning in the age of generative search. Start your journey today. 🚀Visit: https://thegeoblueprint.com/

The GEO Blueprint: AI Search is a business podcast hosted by George Vlasyev, with 24 episodes on record and a Required Pod Score of 80.

George Vlasyev hosts The GEO Blueprint: AI Search, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #3

  How to Get ChatGPT to Recommend Your Brand | Ross Hudgens

  Sep 29, 202650 minS3

  How do you get your brand recommended in AI search? Ross Hudgens, founder and CEO of Siege Media, joins George Vlasyev to break down generative engine optimization (GEO), AI SEO, and the content strategies that help brands show up in ChatGPT, Google Gemini, and other AI search engines.We explore how third-party reviews, YouTube creators, affiliate publishers, and comparison articles influence AI recommendations—and how to measure whether that visibility turns into customers. Ross also shares examples from Siege Media’s work with Zapier and explains why AI visibility scores should be treated as a compass, not a GPS. Track your brand’s AI search visibility with Peec AI:https://try.peec.ai/george-vlasyev-comDisclosure: This is an affiliate link. I may earn a commission if you sign up through it.In this episode:• How GEO changes the traditional SEO playbook• Finding commercial-intent prompts your customers might use• Why “best” lists and comparison pages matter for AI visibility• Choosing YouTube creators and publishers to partner with• Measuring AI traffic, attribution, and return on investment• Zapier’s approach to content, digital PR, and community• Common mistakes in AI prompt tracking and reporting• Using AI to improve content without losing your expertiseChapters:00:00 Meet Ross Hudgens, founder of Siege Media01:20 Why third-party mentions matter for AI search04:09 How to choose prompts to track05:27 What AI visibility scores actually tell you07:04 Building an AI search strategy09:27 Reddit’s role in AI recommendations11:10 Measuring AI search traffic and ROI14:18 Choosing creators and publishers19:11 Helping AI understand your YouTube content20:25 AI tools, content quality, and originality27:43 Zapier case study: content, comparisons, and digital PR34:47 Will AI replace SaaS tools?38:35 Prompt tracking mistakes and misleading metrics41:55 Who will win the AI search race?45:30 Improving a YouTube channel’s AI visibility50:16 Ross’s book on generative engine optimizationSubscribe to The GEO Blueprint: AI Search for conversations about generative engine optimization, answer engine optimization (AEO), and helping your business get discovered through AI.

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  Episode #2

  Surfer SEO Co-Founder: How to Win AI Search | Michal Suski

  Aug 8, 202655 minS3

  In this episode of The GEO Blueprint, Michał Suski, co-founder of Surfer SEO, breaks down Generative Engine Optimization (GEO) and how brands can rank inside AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn why writing for AI requires a different mindset than writing for humans, how the token economy is shifting content strategy, why traditional link building metrics fail in AI search, and how to build a clear brand centroid to capture AI citations. Timestamps 00:00 - Intro 00:49 - Who is Michal and what does he do at Surfer? 03:02 - Writing for AI is easier 05:05 - 38% of AI citations come from the first 100 words 05:39 - GEO vs SEO — where they overlap and where they split 09:49 - Are there SEO practices that are actively hurting brands in AI search? 12:31 - How do you win in AI search — the 3 elements 15:07 - How to choose which third party sites to get published on 17:33 - Can a small company compete in AI search against a big brand? 20:24 - Does content freshness affect AI citation frequency? 22:41 - Source surplus — Wikipedia and Healthline as AI infrastructure 25:28 - Zero AI visibility — the one tactical advice 30:43 - Centroid — what AI knows about you and how to fix inconsistency 36:39 - Does strategy differ across ChatGPT, Gemini, AI Mode and Claude? 41:35 - What is uniquely valuable about the human mind? 43:59 - Execution is cheap now — ideas are valued more 46:41 - How to force AI to hallucinate and get original ideas 48:17 - How Michal uses AI in his own work — data analysis and repurposing 50:32 - Vibe coded his entire personal website with Claude 53:30 - LLM of choice — Claude Cowork for deep work, ChatGPT for coloring pages 54:18 - Outro Optimize for the Token Economy: AI search engines prioritize direct, concise answers. Data shows that 38% of citations pulled by AI come directly from the first 100 words of a page. PageRank ≠ Citation Frequency: High domain authority and traditional link-building metrics do not strongly correlate with how frequently an AI retrieves your domain as a source. Fix Your Brand Centroid: AI search models crawl your entire digital footprint—including social profiles, YouTube descriptions, websites, and schema markup—to understand who you are. Maintaining message consistency across these touchpoints builds a strong brand centroid. Leverage Third-Party Distribution: Placing brand mentions across frequently cited third-party sites helps act as your "sales team" inside AI retrieval engines. Surfer SEO: https://surferseo.com Michał Suski on LinkedIn: https://www.linkedin.com/in/michal-suski/ Core Takeaways & GEO Strategies Connect & Resources#GEO #SEO #AISearch #SurferSEO #GenerativeEngineOptimization #ChatGPT #Perplexity #GoogleAIOverviews #ContentMarketing #DigitalMarketing

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  Episode #1

  GEO, AI Search & Partner-Led Growth | Tye DeGrange - RoundBarnLabs

  Jul 24, 202656 minS3

  Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy. As traditional ad channels get noisier and search algorithms evolve with AI, building sustainable customer acquisition requires a shift toward collaborative, technology-driven channels. Tye shares actionable insights on how to integrate AI tools into daily operations, leverage partner ecosystems, and keep your growth engine competitive. Whether you're building a growth strategy from scratch or scaling an existing team, this conversation offers a clear blueprint for navigating the intersection of human partnerships and AI tools. --- WHAT YOU'LL LEARN IN THIS EPISODE: • How partner-led growth is replacing traditional acquisition models • Practical integrations for AI in daily marketing operations and planning • How Generative Engine Optimization and AI search impact modern growth strategy • Key mental shifts leaders must make to stay competitive as AI tools evolve • How to blend tech automation with high-trust human partnerships --- CONNECT WITH TYE DEGRANGE & ROUND BARN LABS: Website: https://www.roundbarnlabs.com/ LinkedIn: https://www.linkedin.com/in/tyedegrange/ CONNECT WITH GEORGE: LinkedIn: https://www.linkedin.com/in/georgevlasyev #GenerativeEngineOptimization #GEOSearch #AISearch #PartnerLedGrowth #GrowthMarketing #TyeDeGrange #RoundBarnLabs #GEOBlueprints #MarketingStrategy #AIMarketing

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  Episode #12

  AI Search is Replacing Traditional SEO: How to Win with AEO & GEO | Ruan Marinho

  Jul 21, 202648 minS2

  Is traditional SEO dead? In this episode of the Geo Blueprint, host George sits down with Ruan Marinho (founder of Develomark) to uncover how AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are changing local search forever. Discover how users are shifting from traditional Google searches to asking LLMs like ChatGPT, Grok, and Claude for business recommendations—and how your business can optimize its digital footprint to get cited by AI engines. Ruan breaks down his exact agency workflows, how to build an LLM data layer, attribution strategies for ChatGPT conversions, and why LinkedIn is secretly AI’s favorite content engine. Ready to scale your search visibility across Google and AI search engines?Try Semrush today free for 14 days (exclusive extended trial) to discover keywords, track performance, and power up your content strategy: https://semrush.sjv.io/Gboe0B The Shift from SEO to AEO/GEO: Why local business discovery is moving from search engines to answer engines. Winning AI Visibility: The exact workflow using categories, topics, and prompt targeting rather than old-school keyword stuffing. LLM Attribution: 3 practical ways to track phone calls and form submissions coming directly from ChatGPT. Agentic Commerce & Protocols: How AI agents will transact with each other using new protocols from Stripe, Coinbase, and Cloudflare. The LinkedIn AI Advantage: Why posting on LinkedIn indexes faster in LLMs than almost any other social platform. 00:00 - Intro00:11 - Who is Ruan and what does Develomark do?02:32 - How has AI changed discovery for local businesses?04:01 - The workflow to help local businesses win AI visibility05:55 - What content to produce and how to distribute it07:06 - Why you can't go after just the category — topic and prompt strategy07:45 - There is no keyword strategy — only billboards in the LLM09:37 - What local businesses don't know about AI that's already working for them10:44 - How to attribute conversions to ChatGPT — 3 methods11:51 - The 3-question pitch that sells GEO to any local business13:34 - Biggest opportunity most companies are missing right now14:28 - How to build a transcript-first culture and data layer for AI15:38 - What LLM do you use and why?16:59 - ChatGPT study — how real people actually find local services18:04 - Will there be one LLM winner or will it stay scattered?19:49 - IP and data as the competitive moat — the Mark Cuban argument21:19 - How people search differently in ChatGPT vs Google22:16 - Agents will transact with each other — Stripe, Coinbase, Cloudflare protocols23:25 - What agents won't be doing for us anytime soon24:43 - What is uniquely human — the most honest answer26:43 - Zuckerberg's social network for agents idea30:11 - Children growing up with AI memory from birth30:50 - AI matchmaking for life partners — the business idea33:59 - Agentic commerce — Rolex vs toothpaste vs luxury36:12 - Human experiences will get stronger as AI grows38:10 - 1000+ clients — the Buddhist marketing principle39:54 - Best advice for a founder trying to get found in AI40:58 - LinkedIn is AI's favorite platform — strategy explained42:51 - Social trust is the most important currency in business44:05 - People are more interesting than AI45:29 - AI will have consciousness and rights — the philosophical take47:01 - Will humans ever choose AI over humans?48:00 - Outro Follow Ruan Marinho on LinkedIn: https://www.linkedin.com/in/ruanmarinho/ Learn more about Develomark: https://www.develomark.com/ Follow George Vlasyev on LinkedIn: https://www.linkedin.com/in/georgevlasyev/ #SEO #AISearch #AEO #GEO #DigitalMarketing #GenerativeEngineOptimization #AnswerEngineOptimization #ChatGPT #LocalSEO #Podcast

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  Episode #11

  CMO of PartnerStack: How to Optimize Your Brand for AI Search & LLMs | Tyler Calder

  Jul 15, 202648 minS2

  Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, Claude, and Perplexity for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Tyler Calder, CMO of PartnerStack, breaks down exactly how brands can turn AI search and trusted networks into a real revenue engine. ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6kXENb In this episode of The GEO Blueprint Podcast, we sit down with Tyler Calder, CMO of PartnerStack, to unpack the transition from SEO to GEO, why the fundamental truths of B2B marketing remain the same, and how to harness your partner ecosystem to win visibility across LLMs. Tyler also shares his firsthand experience managing a $46M+ marketing budget, how he realized his previous skepticism about ICP data was a mistake, and the precise workflows PartnerStack uses to automate personalized marketing at scale. Key Topics Covered: SEO vs. GEO — Is It Actually Different? Why Tyler believes generative engine optimization is simply "good SEO" at its core, and why trying to trick or manipulate LLMs is a dangerous game that could get your business penalized overnight. The Power of Third-Party Validation: Why what you say about your brand doesn't matter to AI unless trusted third parties, partners, and networks are actively agreeing with you. Partner-Led Growth (PLG): Moving past isolated definitions of "partners" to build an ecosystem that drives revenue across marketing, sales, and customer success. Lessons from a $46 Million Budget: How massive budgets fundamentally change an organization, why speed of experimentation is your greatest unfair advantage, and how to make data-backed marketing decisions. The $1.1M Churn Wake-Up Call: The hard lesson that forced Tyler to completely shift his mind on the importance of ICPs—and how PartnerStack built a 52-signal system to target only "Tier A" accounts. Smart Workflows Over Hype: How to leverage tools like Clay and Webflow to build 500 personalized landing pages in 10 minutes, and why point-solution SaaS tools are in trouble in the AI era. Connect with Tyler: LinkedIn: https://www.linkedin.com/in/tylercalder/ Website: https://partnerstack.com/ The GEO Blueprint Podcast explores how brands can win visibility in the age of generative AI, LLM-powered search, and shifting digital ecosystems. Subscribe to Substack: https://georgevlasyev.substack.com/ Timestamps: 00:00 - Intro 01:11 - What is PartnerStack and why does it matter? 02:48 - How will AI change B2B marketing over the next 3 years? 04:53 - What is partner-led growth and why is it important now? 08:18 - Human connection vs programmatic — the lesson that changed Tyler's thinking 11:54 - Managing a $46M marketing budget — the biggest lesson 16:00 - How does PartnerStack fit into the AI visibility ecosystem? 18:18 - GEO vs SEO — not as different as people think 21:09 - Less than 20% of sites are doing what they know they need to do 26:55 - How a SaaS founder finds their first partners 29:57 - The biggest marketing belief Tyler completely reversed — ICP 33:09 - Churned more than we sold — the quarter that changed everything 36:12 - How PartnerStack is integrating AI into marketing workflows 41:05 - 500 personalized landing pages in 10 minutes with Clay and Webflow 42:15 - Vibe coding — building things you could never build before 43:34 - "Wouldn't it be cool" sessions — now you can do all 50 ideas 45:33 - AI deepfakes and cybersecurity — Warren Buffett's wake-up call 47:30 - Outro #GEO #AISearch #SEO #GenerativeEngineOptimization #PartnerStack #PartnerLedGrowth #AIVisibility #LLM #B2BMarketing #DigitalMarketing #ArtificialIntelligence #SearchMarketing #GEOBlueprint #SaaS #MarketingBudget #Workflows

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