The Good, Bad, & the Ugly of Self Storage is a real-world podcast about self storage investing, development, and management, hosted by father-son duo Michael and Dylan Cunningham. Whether you're a real estate investor exploring the self-storage industry for the first time or a seasoned professional looking to scale your portfolio, this show is packed with value. Each episode covers the practical side of the business—from buying your first self storage property, to building facilities, managing operations, marketing, using the latest technology, and everything in between. If you're interested in real estate investing, passive income, or building wealth through self storage ownership, you'll find expert insights, honest stories, and actionable advice to help you avoid costly mistakes and thrive in this rapidly growing industry - without the trial and error. Plus, hear from industry pros shaping the future of self-storage. 🚀 Subscribe now on Spotify and Apple Podcasts, and join us as we explore the good, the bad, and the sometimes ugly side of self storage.
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
Verified email on file
80/100
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What is The Good, Bad, & the Ugly of Self Storage?
The Good, Bad, & the Ugly of Self Storage is a business podcast hosted by Unknown Host, with 22 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Unknown Host hosts The Good, Bad, & the Ugly of Self Storage, a business show with 22 episodes published.
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Episode #23
How to Flip Vacant Retail Into Self Storage: David Pelusio’s Playbook
Aug 12, 20261h 12m
In this episode, David Pelusio, a real estate veteran with over 55 years of experience, shares his strategy for transforming vacant retail spaces like Kmart and Sears into profitable self-storage facilities. He breaks down the process from zoning and deal structuring to construction, marketing, and raising capital. David also shares lessons from decades of investing, including how he made over $1 million on a single deal, why sticking to strict investment criteria matters, and how technology, AI, and virtual assistants are changing the way investors find and maximize opportunities. davidrealestatehomes.com davidpelusio@davidpelusio.com
Mike and Dylan Cunningham and Mario Macaluso, a board member of Charity Storage, discuss the benefits of donating storage units to charity. Mario explains that operators often have vacant units, which can be dedicated to Charity Storage, allowing tenants to donate unwanted items. These items are auctioned off on the Storage Treasures platform, with proceeds going to the chosen nonprofit. Mario highlights the program's success, noting it has raised over $1.2 million. He also discusses the insurance challenges in the self-storage industry and the importance of risk management. Additionally, Mario introduces the Roundup for Research initiative, aiming to raise funds for cancer research and the SSA scholarship fund. Resources: Charity Storage Website - https://charitystorage.org Storage Treasures Platform - https://storagetreasures.com Barry Hovind - Cure Cancer Research - https://curecancer.org Roundup for Research - https://roundupforresearch.org Guest links: LinkedIn - linkedin.com/in/mmacaluso Email - mariom@charitystorage.org
Can Self Storage Run Itself? The White Label Storage Story
Jun 26, 202658 min
Peter Smyth, co-founder of White Label Storage, discussed the company's unique approach to third-party self-storage management. White Label focuses on tech-first, remote management, building their own tools to reduce costs and improve efficiency. They manage 300 facilities across 43 states, with 75% being unmanned. Smyth emphasized the importance of a balanced revenue management strategy, avoiding aggressive entry rates and frequent rent increases. He highlighted the need for quick follow-up on leads and the use of AI for specific tasks. White Label's cost structure includes a 5-7% management fee, with additional savings on technology and marketing costs. whitelabelstorage.com peter@whitelabelstorage.com
The SECRET Tax Moves Your CPA Isn’t Telling You: Exposing the Storage Tax Game
Oct 28, 20251h 19mS0
<p>In this episode Michael and Dylan Cunningham discuss tax strategies for self-storage investors with Heidi Henderson, Chief Marketing Officer at Engineered Tax Services. Heidi explains various tax incentives, including cost segregation, which can accelerate depreciation and reduce tax liabilities. She also covers the benefits of being a real estate professional, which allows for more deductions. The discussion includes the impact of the "Big Beautiful Bill" on bonus depreciation and opportunity zones, which offer tax-free gains for investments in designated low-income areas. Additionally, they touch on advanced tax strategies like captive insurance and charitable lead trusts for high-net-worth individuals. The...
Buying, Selling & Surviving Storage in 2025: Insider tips with John Lindsey
Aug 18, 20251h 9mS0
<p>John Lindsey, founder of Lindsey Self Storage Group, discussed his journey into the self-storage industry, starting in 1969 with his father. He highlighted the impact of rate hikes and elections on the market, noting a significant increase in transactions in 2025. Lindsey emphasized the importance of conservative development strategies, especially in oversaturated markets. He advised first-time buyers to start local, get pre-approved, and consider management companies. Lindsey also noted the shift towards AI and remote management technologies. Despite challenges, he remains optimistic about the sector's future, noting that good deals can be found if one navigates the debt aspect carefully. He...
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