The Good Brand Podcast

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.

The Good Brand Podcast is a business podcast hosted by Good, Brand Consultants, with 56 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Good, Brand Consultants hosts The Good Brand Podcast, a business show with 56 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #56

  Bursting the AI Powered Bubble

  Jan 15, 202627 minS0

  <p>In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.</p><p>Drawing parallels to the "smart" and "connected" buzzwords of 2015-2016, the hosts explore why technology companies struggle to articulate benefits instead of features. They argue that AI actually offers more tangible value than previous tech trends, making it even more frustrating when companies...

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  Episode #55

  Has Lululemon Lost Its Soul (And Is Your Brand Next)?

  Nov 25, 202527 minS0

  <p>Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.</p><p>Sound familiar? It should. Because what happened to Lululemon happens to almost every brand that prioritises growth over identity. The investors start calling the shots. The quarterly targets become more important than the customer. And slowly, the thing that made you special becomes the thing you sacrifice first.</p><p>In this episode, the team at Good unpacks what went wrong at Lululemon—and more importantly, what it...

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  Episode #54

  The Bridge Builder's Guide to Brand Success

  Nov 3, 202543 minS0

  <p>Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including Core (Scottish Power) and Norbord.</p><p>Robert shares his powerful "torch and bridge" analogy that reframes how clients and agencies should work together. While agencies shine the torch to illuminate what's possible, it's the client's responsibility to build the bridge: doing the internal work, securing buy-in, and creating the cultural foundation that turns brand strategy into business results.</p><...

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  Episode #53

  What Happens When Price AND Quality Don’t Differentiate?

  Oct 1, 202523 minS0

  <p>Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and increasingly well-branded? Using BYD and others as jumping-off points, we dig into how the playbook has shifted (price → quality → brand) and what that means for Western B2B manufacturers and tech firms. </p><p>We talk trust as a real moat (warranties, service, local presence), why heritage helps but won’t save you, and the unsexy truth that brand-buildi...

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  Episode #52

  Brand at the Top: Why CEOs Can’t Ignore Brand

  Sep 17, 202543 minS0

  <p>In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.<br> </p>

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