
Episode #19
Can Personalised Investing Replace the Model Portfolio?
What happens when a client's values point towards one portfolio, but an adviser's investment judgement points towards another? In this episode of The GoodStock Tapes, Adam welcomes back Charlie French, co-founder of Etcho, for a deeper conversation about sustainable investing, values-based financial advice and the emerging possibility of delivering personalised investment portfolios at scale. Etcho was founded to help connect wealth with individual values, working with advisers and wealth managers to understand what matters to clients and translate those preferences into investment decisions. Charlie argues that one of the biggest barriers to sustainable investing isn't necessarily a lack of interest. It's the difficulty of having the conversation in the first place. Asking clients what they care about can open a "can of worms": competing priorities, uncomfortable trade-offs and expectations that an adviser must then find a way to deliver. But that complexity may also be where some of the most valuable financial planning conversations begin. Adam and Charlie explore what happens when funds carrying sustainable labels contain holdings a client doesn't expect, how advisers can help clients understand the consequences of leaning further into their values, and why personalisation shouldn't mean imposing somebody else's definition of sustainability. The conversation then moves to a potentially bigger disruption: personalised portfolios delivered at scale. Etcho says its technology can combine client circumstances, risk, goals, values and sustainability preferences while operating within investment managers' frameworks. If that becomes commonplace, what happens to the traditional centralised investment proposition? And could the adviser of the future spend less time operating technology, and more time being genuinely present with the client? If this conversation made you think differently about what personalised financial advice should really mean, follow The GoodStock Tapes wherever you listen to podcasts. And if you enjoyed the episode, leave us a review and share it with an adviser, planner or investment professional who believes capital can be used as a force for good. The best conversations about the future of finance shouldn't stop when the podcast ends.






