Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's
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What is The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy?
The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy is a business podcast hosted by Fexingo, with 162 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy, a business show with 162 episodes published.
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Episode #162
How Google Ads Quality Score Actually Works in 2026
Aug 18, 202612 minS4
In episode 162, Lucas and Luna dig into Google Ads Quality Score in 2026. They unpack what it is, how it's calculated, and why it still matters for your cost per click and ad rank. With privacy changes and AI-driven bidding, they explain why Quality Score remains a cornerstone of PPC strategy. They break down the three components — expected click-through rate, ad relevance, and landing page experience — and share a real example of a small business that improved Quality Score from 4 to 8, cutting costs by half. They also discuss the myth that Quality Score is just about CTR and how account structure and historical performance factor in. If you've ever wondered whether Quality Score is worth obsessing over, or how to improve it without gaming the system, this episode gives you a clear, actionable framework. #GoogleAds #QualityScore #PPC #PaidSearch #DigitalMarketing #AdRank #ClickThroughRate #LandingPage #AdRelevance #Marketing #Business #FexingoBusiness #BusinessPodcast #GoogleAdsTips #PPCCampaigns #SearchAds #AdsStrategy #CostPerClick Keep every episode free: buymeacoffee.com/fexingo
Callout extensions are the most underused ad extension in Google Ads. In episode 161 of The Google Ads Podcast, Lucas and Luna show how a small home-services company lifted click-through rate by 27 percent just by adding three callout lines. They break down what callouts do, how they differ from sitelinks, where to place them in the ad rank, and why quality callouts can actually lower cost per click. They also cover the Google Ads character limit for callouts in 2026, how to write callouts that pass the 'so what' test, and how to use customizers to make callouts dynamic — without triggering disapprovals. If you run search, display, or Performance Max campaigns, this episode gives you a specific, tactical win you can test this week. Support the show at buy me a coffee dot com slash fexingo. #GoogleAds #CalloutExtensions #PPC #AdExtensions #SearchAds #PPCStrategy #Marketing #FexingoBusiness #BusinessPodcast #GoogleAdsTips #CTR #ClickThroughRate #AdCopy #PPCManagement #DigitalMarketing #GoogleAds2026 #LucasAndLuna #Fexingo Keep every episode free: buymeacoffee.com/fexingo
How Google Ads Brand Search CPCs Rewrite Bidding Strategy
Aug 16, 20268 minS4
Brand search campaigns are quietly eating PPC budgets in 2026. Lucas and Luna dig into why average cost-per-click on branded terms has climbed nearly 40 percent since 2023, how competitor conquesting and Performance Max blurred the line between brand and non-brand, and what that means for your auction strategy. They walk through a concrete example: a mid-sized e-commerce brand that stopped bidding on its own name, saw impressions drop, and discovered two competitors in the top slots. You'll learn when defending your brand terms actually pays off, how to separate brand and non-brand campaigns cleanly, and why broad match plus Smart Bidding makes the old rules obsolete. If you're managing search campaigns, this episode gives you a clear framework for deciding whether to bid on your own brand -- and how to do it without burning budget. Fresh insights, real numbers, and a practical checklist you can apply to your own account by the end of the episode. #GoogleAds #BrandSearch #PPC #SearchAds #BiddingStrategy #CPC #Marketing #DigitalMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
How Google Ads Responsive Search Ads Handle Character Limits
Aug 15, 20268 minS4
In episode 159 of The Google Ads Podcast, Lucas and Luna unpack the technical reality behind responsive search ad character limits in 2026. They explain why Google's stated 30-character headline limit and 90-character description limit are just the beginning — and how the machine learning models that assemble your ads actually treat those limits. Learn how the system scores combinations, why some headlines never show, and how to write copy that works with the algorithm instead of against it. Plus, a real-world example of a travel client whose best-performing headline was one they'd almost deleted. If you're running search ads and want to understand what Google's ad assembly is really doing with your copy, this episode gives you a practical framework for testing and iteration. #GoogleAds #ResponsiveSearchAds #RSACopywriting #PPC #PaidSearch #AdCopy #CharacterLimits #HeadlineOptimization #DescriptionBestPractices #GoogleAdsTutorial #SearchAds2026 #Marketing #DigitalMarketing #SEM #AdTesting #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
How Google Ads Location Extensions Drive Store Visits
Aug 14, 202610 minS4
In episode 158 of the Google Ads Podcast with Fexingo, Lucas and Luna dive deep into location extensions — the ad format that turns search ads into store visit drivers. They break down how location extensions work in 2026, why the average brick-and-mortar retailer sees a 1.5 percent lift in store visits when they add them, and how to set them up with Google Business Profile. They also tackle the tricky question of attribution: how does Google know a click led to a physical visit? You'll learn about store visit conversion tracking, the role of mobile search intent, and why pairing location extensions with call extensions can double your lead quality. Whether you run a single local shop or a national chain, this episode gives you the concrete steps to make your paid search work harder for foot traffic. Tune in for practical tips, real examples, and a few warnings about common pitfalls like mismatched locations and missing physical distance signals. #GoogleAds #LocationExtensions #PPC #LocalSearch #StoreVisits #PaidSearch #DigitalMarketing #GoogleBusinessProfile #MobileMarketing #RetailMarketing #AdExtensions #ConversionTracking #SearchAdvertising #SEM #Marketing #FexingoBusiness #BusinessPodcast #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo
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