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business
Hosted by Herdify · business · EN-GB · 15 episodes
"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
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Signup to Generate a PitchThe Grapevine is a business podcast hosted by Herdify, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Herdify hosts The Grapevine, a business show with 15 episodes published.
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The Grapevine
<p>Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?</p> <p> </p>
The Grapevine
<p>Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. </p> <p>In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers. </p> <p>Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there a social stigma around switching brands to cut costs? </p> <p>We discuss all of this and more, plus a fair amount of chatter about cheese straws and Baileys! </p>
The Grapevine
<p>Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car. </p> <p>Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? </p> <p>And with purchases becoming more infrequent, how can marketers keep their brand top of mind? </p> <p>We discuss some practical ideas for increasing loyalty, getting people talking about your brand in the right way and creating an “in the club” mentality. </p>
The Grapevine
<p>According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. </p> <p>In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? </p> <p>And can we avoid shoulder-season discounts? </p> <p>We delve into consumer behavioural changes, community networks and the true meaning of value to answer these questions. </p>
Episode #11
<p>It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.</p> <p>Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers.</p> <p>“What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard.</p> <p>If you’r...
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