The Great Indian Marketing Show

With the Great Indian Marketing Show, Aadil Bandukwala and Kaushik Satish bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. They aim to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling. The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!

The Great Indian Marketing Show is a business podcast hosted by Aadil Bandukwala & Kaushik Satish, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Aadil Bandukwala & Kaushik Satish hosts The Great Indian Marketing Show, a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Decoding the New-Age Marketing Mix with Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi

  Nov 20, 202440 minS3

  <p>In this episode of The Great Indian Marketing Show, we’re thrilled to sit down with Vasuta Agarwal, the powerhouse behind Glance’s innovative advertising strategy and InMobi performance solutions.</p> <p>From her early days as a chip designer at Intel to consulting with McKinsey, and now driving consumer and performance advertising at Glance, Vasuta’s journey is one of fearless pivots and relentless curiosity.</p> <p>Key Takeaways:</p> <p>1. An Unexpected Career Path: How Vasuta’s willingness to switch lanes led her from tech to consulting and finally to ad tech, shaping her unique approach to leadersh...

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  Episode #6

  Soaring Beyond the Skies: Inside Akasa Air's Customer-First Revolution with Co-Founder, CMO & CXO, Belson Coutinho

  Oct 18, 202446 minS3

  <p>In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, Co-Founder, CMO and CXO of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up. </p> <p>Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech.</p> <p>Key Takeaways:</p> Elevating customer experience: From personalized service to tech-powered comfort. Crew culture with a twist: Think sneakers for the crew—because comfort matters at 35,000 feet! Tech & AI-driven operations: The future o...

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  Episode #5

  Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

  Sep 9, 202449 minS3

  <p>In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮</p> <p>Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟</p> <p>🔑 Key Highlights:</p> <p>🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns.</p> <p>💡 Mo...

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  Episode #4

  The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey

  Sep 1, 202437 minS3

  <p>Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.</p> <p>Together, they explore:</p> Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success. Building Brands That Matter: Strategies to create brands that don't just exist, but thrive in the hearts of people. Harnessing AI with Integrity: A deep dive into the responsible use of AI in today’s ma...

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  Episode #3

  Everything from Ads to SAAS, with CMO @ Kyndryl, Debur S Balamurali!

  Aug 25, 202434 minS3

  <p>Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali.</p> <p>In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS.</p> <p>Tune in as we dive into:</p> From Code to C-Suite: Bala’s incredible journey from tech roles to marketing leadership. Navigating India's Ad Jungle: A look inside the wild, dynamic world of Indian advertising. Lessons from a Unique Career: Key insights and wisdom gleaned from Bala’s unconventional path. <p>Ge...

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