The Green Dream Landscaping Show

My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you. We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.

The Green Dream Landscaping Show is a business podcast hosted by Unknown Host, with 90 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Green Dream Landscaping Show, a business show with 90 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #78

  Why You’re Not Closing Deals (And How to Fix It in 2026)

  Dec 26, 202559 minS2

  <p>Struggling to win bids, getting undercut, or hearing “we’re going with someone cheaper”? This episode breaks down the real reason you’re not closing deals—and it’s not your price.</p> <p>Luke sits down with former landscape contractor turned performance and sales coach <b>Andrew Litsky</b> to unpack:</p> Why emailing estimates kills your close rateHow to talk price and budget without scaring prospects offThe simple shifts that separate premium contractors from “the cheap guy.”How confidence and self-trust directly impact your sales resultsWhat to say when a customer says, “We’re getting other quotes.”A proven process that...

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  Episode #77

  41% Growth and No Slowdown: How Consistent Marketing Built a Powerhouse Landscaping Company

  Nov 7, 202516 minS2

  <p>In this episode of The Green Dream, I sit down with Adam Linemann from Linemann Lawn Care & Landscaping and The Green Executive to break down what a 41% increase in landscaping sales actually looks like and why the growth isn’t slowing down anytime soon.</p> <p>Adam and I delve into the operational and sales disciplines behind such a jump: consistent marketing throughout every season, refusing to play the “cheapest bid” game, and the systems he uses to return calls quickly, estimate accurately, and keep jobs profitable. We also talk through the real reason many contractors struggle with pricing, why bi...

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  Episode #76

  You Can't Out-Recruit a Bad Workplace

  Oct 14, 20251h 1mS2

  <p><b>Struggling to find good people? The problem might not be the labor market—it might be you.</b></p> <p>In this no-BS conversation, recruiting expert Mike Voories drops truth bombs that will make every landscape company owner squirm (in a good way). If you've ever blamed "the younger generation" or complained that "nobody wants to work anymore," this episode will completely shift your perspective.</p> <p><b>What You'll Learn:</b></p> Why compensation ISN'T the #1 factor in attracting A-players (and what actually is)The "employer brand" checklist that separates thriving companies from struggling onesHow to build a...

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  Episode #75

  Life After the Sale: What Changes, What Hurts, What Works

  Oct 7, 202552 minS2

  <p><b>After the Exit: The Hard Truths No One Tells You (with Steven Cohen)</b></p> <p>This is Part 3 of our “Selling Your Business” series. Luke sits back down with Steven Cohen (former owner of BCLS) to talk about the side of selling no one prepares you for—the identity shift, the culture shock, and how to take care of your people when the deal closes. We dig into private equity vs. private sales, “cash out” vs. rolling equity, and what it really feels like to go from owner to employee. Stephen shares practical ways to plan your next chapt...

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  Episode #75

  Life After the Sale: What Changes, What Hurts, What Works

  Sep 30, 202552 minS2

  <p><b>After the Exit: The Hard Truths No One Tells You (with Steven Cohen)</b></p> <p>This is Part 3 of our “Selling Your Business” series. Luke sits back down with Steven Cohen (former owner of BCLS) to talk about the side of selling no one prepares you for—the identity shift, the culture shock, and how to take care of your people when the deal closes. We dig into private equity vs. private sales, “cash out” vs. rolling equity, and what it really feels like to go from owner to employee. Stephen shares practical ways to plan your next chapt...

  ListenShow Notes

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