The Growth Agenda - Sales & Marketing Podcast

Where will growth come from?It's an old question that increasingly needs new answers.Buyer behaviour is changing, buyers self-educate more than ever, and many traditional sales and marketing tactics are under pressure.This podcast is for sales, growth, and marketing professionals looking for smarter, more practical ways to grow.Hosted by sales & marketing nerds from Kvadrant Consulting - a growth-focused management consultancy from Copenhagen and part of the Elixirr Group, we explore the full sales and marketing spectrum together with commercial leaders and internal experts.We talk about what actually works, what doesn't, and where growth really comes from in practice.Happy listening — and looking forward to putting growth on the agenda.

The Growth Agenda - Sales & Marketing Podcast is a business podcast hosted by Kvadrant Consulting, with 51 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kvadrant Consulting hosts The Growth Agenda - Sales & Marketing Podcast, a business show with 51 episodes published.

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  Episode #51

  #51 – Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine – Six Levers for Profitable Growth

  Jun 26, 202639 minS1

  <p >Winning new customers isn't the only path to growth.</p> <p >In this episode, Simon Bøge and Mikkel Bach-Andersen explore why many B2B companies overlook one of their biggest commercial opportunities: the customers they already have.</p> <p >Based on their latest whitepaper, The Existing Customer Goldmine, they discuss six practical levers for unlocking more value from your existing customer base.</p> <p >They cover:</p> <p >• Why customer profitability is often more concentrated than companies realise<br /> • How weak pricing discipline creates hidden revenue leakage<br /> • Why simple customer segmentation often beats complex models<br /> • Allocating commercia...

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  Episode #51

  #51 – Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine – Six Levers for Profitable Growth

  Jun 26, 202639 minS1

  Winning new customers isn't the only path to growth. In this episode, Simon Bøge and Mikkel Bach-Andersen explore why many B2B companies overlook one of their biggest commercial opportunities: the customers they already have. Based on their latest whitepaper, The Existing Customer Goldmine , they discuss six practical levers for unlocking more value from your existing customer base. They cover: • Why customer profitability is often more concentrated than companies realise • How weak pricing discipline creates hidden revenue leakage • Why simple customer segmentation often beats complex models • Allocating commercial resources where they create the most value • How AI can help improve customer management at scale • Building the commercial discipline needed to sustain profitable growth If you're looking to improve growth, margins, and customer profitability without relying solely on winning new business, this episode offers a practical framework for getting started. 📄 Download The Existing Customer Goldmine or reach out to Simon Bøge or Mikkel Bach-Andersen to continue the conversation.

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  The Growth Agenda - Sales & Marketing Podcast

  First 100 Days as CCO: Diagnosis Beyond the Commercial Mechanics

  May 5, 20267 minS0

  <p>In this article we explore what makes the commercial diagnosis genuinely difficult in the first 100 days as a CCO. Most experienced commercial leaders can get to the mechanical picture fairly quickly. The patterns are familiar and the frameworks exist. What is harder, and what most leaders underinvest in, is everything that lives behind the mechanics. This is what Liza Dava, Partner within Commercial Transformation explores in this article drawing on conversations with newly appointed commercial leaders and advisory experience across industries.</p> <p>You can find a full article - https://www.linkedin.com/pulse/first-100-days-cco-diagnosis-beyond-commercial-mechanics-liza-dava-nqoxe/</p>

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  Episode #50

  #50 – Mikkel & Brian: The Growth System – How to "Design Growth" in B2B Companies

  Apr 13, 202645 minS1

  <p >Most companies don't struggle with ambition when it comes to growth. They struggle with consistency.</p> <p >In this episode, Brian Andersen and Mikkel Bach-Andersen discuss why growth often falls short — not because of strategy, but because of the system behind it.</p> <p >Based on The Growth System, they break it down into three core layers:</p> <p >• Strategic focus – where to compete (and where not to)<br /> • Commercial architecture – how you actually win in the market<br /> • Execution capability – how you turn it into consistent results</p> <p >They also get into what typically goes wrong in practice:</p>...

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  Episode #49

  #49 – Martin & Oliver: Kink the Curve – Change Your Growth Trajectory

  Jan 26, 202640 minS1

  <p >Most commercial transformations fail, not because the strategy is wrong, but because execution breaks down.</p> <p >In this episode, we explore why changing sales, marketing, and go-to-market ways of working is so difficult in practice, and what leaders can do to improve the odds of success. The conversation dives into the real tensions commercial leaders face: running the business while transforming it, balancing quick wins with long-term change, and aligning leadership, middle management, and frontline teams.</p> <p >The episode builds on insights from Kink the Curve, Kvadrant's book on commercial transformation, written by Martin Nyvang Mariussen and...

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