
Episode #514
How to Rebuild Your Brand for Massive Growth with Jonathan David Lewis!
In this episode of the Growth and Scaling Podcast, host Todd Westra sits down with Jonathan David Lewis, president of McKee Wallwork, to explore what happens when a business outgrows its original identity and has to rebuild for the next stage of growth. Jonathan shares how brand identity, culture, and leadership all work together during pivotal moments like succession, scaling, entering new markets, and modernizing a business. He also opens up about how his own company went through a major reinvention—changing nearly everything from pricing and process to product focus—and ultimately doubled both revenue and profitability in three years. The conversation goes beyond branding and marketing. It’s really about leadership, responsibility, and what it takes to guide a team through uncertainty without losing sight of the bigger story. Jonathan also talks about his upcoming book, The Rebuilders, which is designed to help leaders navigate change with character, clarity, and purpose. If you’re a founder, CEO, operator, or anyone facing a major business transition, this episode offers practical wisdom and a fresh perspective on what it means to rebuild well. Ways to connect with Jonathan David Lewis: Website: https://www.mckeewallwork.com/ Company LinkedIn: https://www.linkedin.com/company/mckee-wallwork Personal LinkedIn: linkedin.com/in/jonathanlewis11 Video Chapters: 00:00 Intro to Jonathan David Lewis 00:40 Who is the ideal customer? 03:15 Culture, devotion, and identity 05:40 Rebuilding McKee Wallwork 10:36 The Rebuilders and the need to rebuild 15:56 Why leaders must tell the story 21:29 Generational change and AI 30:34 Digital-first thinking after COVID ⭐ Please like, share, and subscribe to our podcast channels! ➡ Twitter: https://x.com/toddwestra ➡ TikTok: https://www.tiktok.com/@toddwestra ➡ YouTube: @toddwestra ➡ Instagram: https://www.instagram.com/toddwestra/ ➡ LinkedIn: https://www.linkedin.com/in/toddwestra ➡ Facebook: https://www.facebook.com/toddwestra.us/ I highly suggest you watch this entire exchange between Jonathan David Lewis And ⭐️Todd Westra If you're looking for tips and strategies to grow and scale your business, this episode is for you! Looking to build and grow your business? Take our FREE Assessment at growthreadiness.com Learn more about the CASH Blueprint at cashbp.com Join our FREE CASH Blueprint Community at https://discord.com/invite/YnFShtyYEB #Entrepreneurship #BusinessGrowth #Motivation #financeinnovation #ai #investment #aivideos #aimarketing #toddwestra #investingtips #MarketAdaptation #RetailInsights #MultiChannelMarketing #GrowthAndScaling #Leadership #BrandStrategy #BusinessGrowth #Entrepreneurship #Rebuilding #CompanyCulture #JonathanDavidLewis #ToddWestra Subscribe for more conversations with business leaders about growth, scaling, and what it really takes to build something that lasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.






