The Growth Bites Podcast

Welcome to the Growth Bites Podcast, Jo Perotta, Founder and MD of Marmalade Marketing sits down for some heart-to-heart chats with industry leaders, as they share lessons, learnings and laughs (the new ‘live laugh love’). Join Jo as she uncovers the secrets of their success, one growth bite at a time. From the vast potential of marketing technology to the trials and tribulations of business leadership. Grab a cuppa and listen up, you don’t want to miss this. Founder and Managing Director of Marmalade Marketing, Jo Perrotta is a powerhouse in building and executing marketing strategies for businesses in recruitment and beyond. With an extensive track record spanning over 20 years, Jo has done and seen it all. In her previous roles, from Marketing Manager in the charity sector to Head of Marketing for an international recruitment business, she has built marketing functions from the ground up - and has the battle scars to prove it. Spearheading Marmalade Marketing into it

The Growth Bites Podcast is a business podcast hosted by Jo Perrotta, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jo Perrotta hosts The Growth Bites Podcast, a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #1

  Unlocking CRM Value: Data, Automation & AI in Recruitment

  May 14, 202625 minS4

  <p>In this episode of Growth Bites, Jo sits down with Shaun Ritchie, Founder of Third Wave and Marmalade’s Martech partner, to talk about one of the biggest missed opportunities in recruitment: the value already sitting inside your CRM.</p><p>Too many agencies assume they have a tech problem when in reality they have a data and workflow problem. Shaun explains why the issue isn’t the CRM itself, but how the data is structured, maintained and used across the business. From client data tagging and candidate segmentation to job matching, nurturing and automation, this episode explores what it t...

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  Episode #8

  Adapting to the Future of Work: AI, People and the End of 9-5

  Aug 1, 202529 minS3

  <p>In this episode of Growth Bites, Jo talks to Amanda Capon, Chief People Officer at idverde UK with decades of experience shaping workplace culture and strategy. </p><p>Together, they unpack the real implications of AI and automation on work, beyond the buzzwords we’re seeing online every day. Amanda shares how she’s already using AI day-to-day, what the shift means for HR and people leaders and why it’s more about augmentation than elimination.</p><p>They explore the growing need for ethical guardrails, practical strategies for closing the human and technical skils gap and why reverse mentori...

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  Episode #7

  Duke Tanson: What Recruitment Can Learn from eCommerce?

  Jul 17, 202532 minS3

  <p>What does a seasoned digital leader with experience at Boohoo, Missguided and now Glamira have to say about the realities of modern marketing?</p><p>Quite a lot and it’s just as relevant for recruitment leaders as it is for e-commerce brands.</p><p>In this episode, Duke shares his career journey and talks candidly about the impact of privacy regulations, the rise of AI, and why marketing fundamentals haven’t changed, even if the tools have.</p><p>He explains how brands can improve personalisation, deal with changing search behaviours, and balance creative ideas with commercial outcomes. Ther...

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  Episode #6

  Simon Malpas: Stop Wasting Your Recruitment Advertising Budget

  Jul 3, 202536 minS3

  <p>In this episode of Growth Bites, Jo sits down with Simon Malpas, Co-founder of TRS Media, to unpack the messy truth about recruitment advertising and what smart agencies are doing differently.</p><p>With over 20 years in the industry, including senior roles at Totaljobs and Jobsite, Simon now helps recruitment agencies take control of their job board spend. He shares why simply renewing last year’s contract is no longer good enough and how data-led health checks are helping teams spend less but get more.</p><p>If you’re a recruitment leader or marketer looking to optimise budgets, impr...

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  Episode #5

  Michael Halpin: Accessible by Design: What the EAA Means for Recruitment in 2025

  Jun 11, 202525 minS3

  <p>In this episode of Growth Bites, Jo sits down with Michael Halpin, Head of Global Marketing at Recite Me, to explore the business-critical topic of accessibility in recruitment. With the European Accessibility Act (EAA) coming into force in June 2025, many recruitment agencies are still unsure about what’s required, where to begin, or how this will affect their candidate experience. Michael breaks it all down clearly, offering both strategic insight and practical next steps.</p><p><br/>He explains what the EAA actually means for UK-based recruitment businesses (even post-Brexit) and why it’s vital to start planning now. The...

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