The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and o

The GTMnow Podcast is a technology podcast hosted by GTMnow, with 625 episodes on record and a Required Pod Score of 80.

GTMnow hosts The GTMnow Podcast, a technology show with 625 episodes published.

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  The GTMnow Podcast

  Lessons from building 113 AI agents and reinventing a GTM function with AI | Meagan (CMO, Samsara)

  Sep 29, 202644 min

  The CMO of Samsara joins GTMnow to walk through exactly how she ran an AI transformation inside a public company, from a 2.5 week boot camp to 113 agents in production, all while keeping headcount flat and pushing pipeline and revenue up. Meagan has led teams through platform shifts before (PLG, social, Covid) at MongoDB, DocuSign, Nieman, and now Samsara, and she argues AI is categorically different: not a new channel, but a production shift that changes how the work itself gets done. She gets tactical on the change-management sequence (learn by doing before you cap anything), how agents live in Slack for every function, the ABM pages that went from 2-3 weeks to under 30 minutes, the KPIs she tracks, how she interviews for AI fluency, and her message to anxious operators: this is a chance to leapfrog, not a threat. What you'll learn: Why AI is a production shift, not just a new channel, and what that changes about running a team The change-management order that works: let people learn and play before you put cost caps on Inside the 2.5-week AI boot camp (vibe-coded LMS, hands-on agent build, present-back) that trained half the org Why she democratized agent-building into every function instead of centralizing an AI team How 113 agents run in Slack across events, sales, ADR support, and creative The rebrand that hit the market in 3.5 weeks instead of six months ABM landing pages from 2-3 weeks to under 30 minutes, and content from weekly to 10 a day How she keeps headcount flat: backfill differently, raise the bar on output How she interviews for AI fluency, and why you can't earn a top calibration score without building agents Her advice to anxious operators: build agents to leapfrog leadership, don't wait Connect with Meagan: LinkedIn: https://www.linkedin.com/in/meageneisenberg Host: Sophie Buonassisi, SVP at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona Thank you to our sponsor: @NooksHQ - discover how revenue agents can transform your GTM at nooks.ai/gtmfund About the guest: Meagan is the Chief Marketing Officer of Samsara, a public company on the NYSE. She has led marketing through major platform shifts at MongoDB, DocuSign, and Nieman, and has a background in MIS and computer science, starting her career as an IT engineer before moving into marketing. About GTMnow: GTMnow is the media arm of GTMfund, sharing the strategies, tactics, and stories from the operators and investors building the next generation of go-to-market. Visit us: https://gtmnow.com LinkedIn: https://www.linkedin.com/company/gtmnow X: https://x.com/GTMnow_ IG: https://www.instagram.com/gtmnow_ Tiktok: https://www.tiktok.com/@gtmnow_ YouTube: https://www.youtube.com/@GTM_now The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

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  The GTMnow Podcast

  Inside LinkedIn: buyer behavior, how to social sell, why warm intros get 3x the response, why only 45% of sellers are seen as trustworthy and the 4 behaviors that separate top sellers | Catherine Flynn (LinkedIn Sales Navigator)

  Sep 23, 202642 min

  Information has never been more abundant, and trust has never been harder to earn. That's the tension at the heart of LinkedIn's new research, "The Trust Advantage," and Catherine, who leads marketing for LinkedIn's Sales Solutions business (Sales Navigator), joins Sophie Buonassisi on GTMnow to unpack it. The headline gap: 86% of B2B buyers say expertise is what builds trust, but only 45% describe the sellers they meet as trustworthy. Catherine has spent 25+ years in marketing, including 13 at Meta, and now runs a global team out of Singapore. She argues AI has made "spray and pray" easier than ever, which is exactly why the winning move is doing less, more relevant outreach. She breaks down the four behaviors that separate top sellers, why warm introductions convert so much better, what a seller's LinkedIn profile should actually say, and how putting your expertise out publicly now helps both you and your company rank in AI search. What you'll learn: - The trust gap: why 86% of buyers want expertise but only 45% find sellers trustworthy, and how to close it - Why expertise in a first conversation means leading with their problem, not your product - The case for less outreach: more signal means you can be far more selective - The four top-seller behaviors: signal-based selling, early multithreading, timely engagement (hours not weeks), and genuinely personalized outreach - Why warm intros win: ~3x higher email response and ~2x higher connection-acceptance than cold - The most underrated entry point: executive sponsors and former customers who moved companies - What a seller's LinkedIn profile should be (a point of view, not a resume), and why profile views are a top buying signal - The algorithm and discoverability: how posting even once a week, and engaging on others' posts, compounds - Why LinkedIn is now the most-cited domain for professional queries in AI search, and what that means for you - Hiring in the AI era: adaptability and generalists over specialists, and "throw your hat over the wall" Connect with Catherine: LinkedIn: https://www.linkedin.com/in/catherineflynn/ Host: Sophie Buonassisi, SVP at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona About the guest: Catherine leads marketing for LinkedIn's Sales Solutions business, home of Sales Navigator. She has 25+ years in marketing, including consumer and agency roots and roughly 13 years at Meta/Facebook, and is based in Singapore, where much of the Sales Solutions business is being built across APAC. About GTMnow: GTMnow is the media arm of GTMfund, sharing the strategies, tactics, and stories from the operators and investors building the next generation of go-to-market. Visit us on: https://gtmnow.com Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow Follow us on X (Twitter): https://x.com/GTMnow_ Follow us on YouTube: https://www.youtube.com/@GTM_now Follow us on TikTok: https://www.tiktok.com/@gtmnow_ Follow us on Instagram: https://www.instagram.com/gtmnow_/ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

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  The GTMnow Podcast

  Why More AI Won't Grow Your Revenue (and What Will) | Loreal Lynch (CMO, Nooks)

  Sep 15, 202629 min

  The CMO of Nooks (and former CMO of Jasper) joins GTMnow to explain why buying more agents won't grow revenue unless you rebuild the process underneath, and what the human-plus-agent revenue team truly looks like. Loreal has had a front-row seat to two AI waves: first at Jasper, where AI reshaped marketing content, and now at Nooks, building toward what she calls the revenue agents category. She breaks down why the tools in today's GTM stack were built for humans to click through, not for agents to execute; why the org chart and the process both have to be rethought from the ground up; and why the real shift isn't reps prompting AI, but AI prompting reps. She also gets into the misconception that agents are easy to build, the CMO-CRO alignment model she runs with her counterpart Hannah, and why the marketing pendulum is swinging back from pure performance to brand. What you'll learn: - Why bolting AI tools onto pre-AI processes fails, and what a real revenue operating system requires - The iceberg model of human vs. agent work, and why the waterline keeps rising - Why the future flips: AI stops waiting for prompts and starts prompting the rep - Augmentation over replacement: if an agent makes a rep 10x, you hire more reps, not fewer - The results some teams see: ~3x meetings booked and ~2x pipeline on the same headcount - Why "agents are easy to build" is a trap once you need shared data, governance, and calling/email infrastructure at scale - What stays human: judgment, narrative, and reading the room (the surf-small-talk story) - The CMO-CRO alignment model: shared pipeline goals instead of fighting over sourced-lead credit - Why marketing's pendulum is swinging back from performance to brand in the AI era - Why starting with a wedge (the dialer) and its conversational data beats selling a broad platform Chapters: 00:00 Cold open: augmentation not replacement, and AI that prompts the rep 01:14 Welcome, and why she left Jasper's AI wave for Nooks 03:26 Seeing AI from every side: customer, board, now operator 04:27 The iceberg: human work above the water, agent work below 05:13 What humans do best vs. what agents do best 07:14 The real question isn't how many agents, it's who prompts whom 07:31 Augmentation over replacement: make a rep 10x, hire more 08:37 The results some teams see, and what's next 09:56 Why bolting AI onto old processes fails|12:06 The misconception that agents are easy to build 13:58 Going AI-native inside her own marketing org 15:10 The framework for what goes to headcount vs. agents 16:19 What stays human: judgment, context, and the naming story 17:32 CMO-CRO alignment: shared systems and shared metrics 19:43 How she and her CRO run pipeline without sourced-lead targets 21:40 What's changed, and what still works: the pendulum back to brand 23:42 What she's excited to build at Nooks 25:10 Who's winning with Nooks: the AI-native early adopters 27:06 Rapid fire: leadership, impact over activity, no time for bad wine 28:25 Who Nooks is hiring, and where to find Loreal Connect with Loreal Lynch: LinkedIn: https://www.linkedin.com/in/lorealesque/ Host: Sophie Buonassisi, SVP at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona About the guest: Loreal Lynch is the Chief Marketing Officer of Nooks, a revenue agents platform that started with an AI dialer and expanded across the sales engagement stack. She was previously CMO of Jasper, and earlier held marketing leadership roles at Salesforce, Tableau, and Stripe. Nooks' customers include Cursor, Replicate, Deel, and HubSpot. About GTMnow: GTMnow is the media arm of GTMfund, sharing the strategies, tactics, and stories from the operators and investors building the next generation of go-to-market. Visit us on: https://gtmnow.com Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow Follow us on X (Twitter): https://x.com/GTMnow_ Follow us on YouTube: https://www.youtube.com/@GTM_now Follow us on TikTok: https://www.tiktok.com/@gtmnow_ Follow us on Instagram: https://www.instagram.com/gtmnow_/ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

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  The GTMnow Podcast

  Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)

  Sep 10, 202642 min

  Chris McDonough has joined four companies right before they exploded. At the first, Motive, he was employee 40 and watched revenue go from $800K to $30M in about 100 days. The VP of Sales at Campfire joins Sophie Buonassisi on GTMnow to break down what he learned riding hypergrowth over and over, and why he thinks AI is about to split the sales profession in two. Chris gets tactical on the whole arc: how a two-week decision to sign a lease and move to SF changed his trajectory, what a federal mandate taught him about compelling events, why your career growth is tied directly to how fast your company grows, and how he now builds an AI-native sales org from scratch at Campfire (an AI-native ERP taking on the legacy giants). He also makes the contrarian case that AI won't replace reps but will widen the gap between them, why AI outbound is mostly spam for complex B2B, and why a strong SDR bench is existential. What you'll learn: The $800K-to-$30M-in-100-days story, and what a compelling event really looks like Why your career trajectory is tied to your company's growth rate ("you can't be a VP if there's no one to be VP of") The contrarian AI take: not labor replacement, but a top 30% worth triple and a bottom 20% that's hard to employ What he hires for now: not just skill, but whether you can self-learn from AI on day one How to build an AI-native sales org with no tech debt (the deal dashboard that grades every call against every win and loss) Why AI outbound mostly becomes a spam tool in complex B2B, and why the SDR bench matters more Why he leaves once a company is big enough to run Workday, and goes back downmarket How to sell into the "real economy," where nobody cares about your hot VC and references are hyper-local Regrettable churn: the retention metric behind Samsara's run, and why top reps compound One-way vs. two-way doors: how to make fast decisions at 70-80% of the data Chapters: 00:00 Intro 01:17 Welcome, and a career of joining companies right before they explode 01:51 Employee 40 at Motive, and the two-week decision that changed everything 04:19 The federal mandate, and the hiring class that got promoted in 30 days 05:33 Why career growth is tied to company growth rate 07:12 The mandate story: from selling nothing to 70 demos a week 10:19 Was it the wrong decision? Believing through the objection 10:56 What 800-900 demos in 3 months does to a seller 12:11 Samsara: scaling an office 0 to 100, and 250 interviews in 90 days 13:42 The contrarian hiring philosophy: the 10x seller and the widening gap 15:59 Why he left Verkada for Campfire, and the "Workday rule" 18:41 Building an AI-native sales org with no tech debt 21:14 What Campfire is: AI-native ERP and one of software's last moats 25:25 Expanding the TAM and the recession-proof case 26:12 Selling into the real economy: hyper-local references, not hot logos 28:26 His honest take on AI outbound and AI SDRs 30:49 The SDR org as your existential talent bench 31:56 The metric he obsesses over: regrettable churn 33:45 Who Campfire is hiring, and "will Claude kill this company?" 35:33 Rapid fire: leadership, execution over competitors, one-way vs. two-way doors 40:19 Where to find Chris, and how to actually DM your way into a job Connect with Chris McDonough: LinkedIn: https://www.linkedin.com/in/chris-mcdonough-94546626/ Host: Sophie Buonassisi, SVP at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona About the guest: Chris McDonough is VP of Sales at Campfire, an AI-native ERP company competing with legacy incumbents like NetSuite. He was previously at Verkada, and earlier helped scale Motive (formerly KeepTruckin) from $800K to roughly $100M in revenue and Samsara through hyperscale, opening new-market offices in Nashville and Atlanta. About GTMnow: GTMnow is the media arm of GTMfund, sharing the strategies, tactics, and stories from the operators and investors building the next generation of go-to-market. Visit us: https://gtmnow.com LinkedIn: https://www.linkedin.com/company/gtmnow X: https://x.com/GTMnow_ YouTube: https://www.youtube.com/@GTM_now The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

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  The GTMnow Podcast

  Inside Electric's AI Relaunch, from a 3X Founder | Ryan Denehy (Founder & CEO, Electric)

  Aug 27, 202645 min

  The founder and CEO of Electric, Ryan Denehy joins GTMnow to explain why and how he rebuilt Electric as an AI-native software company. Ryan gets specific on why he split the business in half, how the pivot forced a total change in distribution (from direct sales to embedded channel partnerships with payroll platforms), and why a new product doesn't just need a new channel, it can unlock ones that were impossible before. He also shares the ADP partnership that put Electric behind 1,700 reps, the near-death moments (including the night he almost wired his seed round back to investors), how to actually get acquired by a public company, and the cold-outreach framework he's used since making extreme-sports videos at 17. What you'll learn: - Why he rebuilt a working company AI-native, and the five-step playbook for a "total reinvention" - Why product-market fit is as much about distribution as the product, and the Sirius XM lesson behind it - How going AI-native collapsed his unit price and made channel-led growth possible for the first time - Why the winner-take-all gap between AI companies is so much wider than in classic SaaS - The embedded-partnership motion behind ADP, Justworks, and TriNet deals (300+ customers onboarded in a day) - How to actually get acquired by a public company (hint: people buy companies, corp dev doesn't) - Why the quietest near-death threat is a splashy senior mis-hire, not a market crash - The cold-outreach framework he's run since cold-emailing pro athletes at 17 Chapters: 00:00 Intro 01:04 A 3x founder who sold two companies to public acquirers 01:33 What Electric is, and why "AI" was in the name in 2016 04:40 What a "wholesale rewrite" meant 06:38 Why go AI-native 08:12 The reinvention playbook 13:08 Why they blew the whole thing up 13:48 Distribution as product-market fit: the Sirius XM lesson 15:37 How AI collapsed the price and unlocked channel sales 18:19 The winner-take-all gap between AI companies 20:35 From direct sales to channel 23:00 The three-year channel payoff 25:17 Rebuilding the product and signing the payroll platforms 26:27 The new-category pitch 29:29 Behind the scenes for ADP, Justworks, and TriNet 30:02 Almost wiring the seed money back 32:00 The day everything changed at once 33:52 The quiet damage of a senior mis-hire 35:48 Two prior companies: go-to-market above all 38:18 How to get acquired by a public company 42:55 Extreme-sports videos at 17, and the outreach framework 44:47 Where to find Ryan and Electric Connect with Ryan Denehy: LinkedIn: https://www.linkedin.com/in/ryandenehy/ X: https://x.com/DenehyXXL Electric: https://electric.ai Host: Sophie Buonassisi, SVP at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona About the guest: Ryan Denehy is the founder and CEO of Electric, an AI-native IT management platform now embedded in payroll and HR products including ADP Team Management, Justworks, and TriNet. A three-time founder, he previously built and sold companies to USA Today and Groupon. Electric is backed by investors including Notable Capital and Slack. About GTMnow: GTMnow is the media arm of GTMfund, sharing the strategies, tactics, and stories from the operators and investors building the next generation of go-to-market. Visit us on: https://gtmnow.com Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow Follow us on X (Twitter): https://x.com/GTMnow_ Follow us on YouTube: https://www.youtube.com/@GTM_now Follow us on TikTok: https://www.tiktok.com/@gtmnow_ Follow us on Instagram: https://www.instagram.com/gtmnow_/ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

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