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business
Hosted by Ben Baldwin and Tara Stevens · business · EN · 25 episodes
"The Guide to LIVE" is your go-to weekly gathering for discussions on live streaming, guided by individuals who truly understand the essence of the craft. Let's be honest—mention you're a live creator, and you might as well be speaking another language to most people!Hosts Tara and Ben, a dynamic duo dedicated to the art and science of live streaming, bring you a lively session each week filled with humor and insights. With a roster of expert guests, including industry insiders and seasoned live streaming professionals, the show explores the ever-evolving world of live broadcasting. Whether it's a detailed analysis of Tap Through rates and microphone tech or a broader conversation on the live streaming industry's business side, "The Guide to LIVE" promises engaging content for anyone keen on mastering live creation.
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Signup to Generate a PitchThe Guide to LIVE Streaming is a business podcast hosted by Ben Baldwin and Tara Stevens, with 25 episodes on record and a Required Pod Score of 80.
Ben Baldwin and Tara Stevens hosts The Guide to LIVE Streaming, a business show with 25 episodes published.
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Episode #47
Tara and Ben talk about why consistency matters so much in LIVE streaming and why it has less to do with pleasing the algorithm than most creators think. They explore the psychology of familiarity, how regular viewers become part of a community, why predictable doesn’t have to mean boring, and how simply showing up consistently can make people more likely to remember you, trust you and come back.
Episode #46
<p>In this conversation, Tara and Ben explore live streaming as a dominant form of entertainment, particularly with the evolution of entertainment from ancient interactive forms to recent more modern passive consumption then back to more interactivity with live. The conversation delves into cultural roots that drive our desire for interactive entertainment.</p>
Episode #45
<p>Host's Tara Stevens and Ben Baldwin siscusses the intricacies of live streaming, focusing on the importance of understanding the craft, the concept of shadow banning, and the various factors that can limit a streamer's reach. <br /><br /></p> <p>Chapters</p> <p>00:00 The Craft of Streaming and Support<br />05:40 Understanding Shadow Bans<br />10:01 Factors Limiting Your Reach<br />20:22 Top Violations Causing Limitations<br />34:23 Navigating the Streaming Landscape</p>
Episode #44
<p>This week on the pod host Tara Stevens, CEO of blu shift creative, is joined by Sofia Poblano, ex-Head of Key Accounts at a TikTok LIVE UK and LIVE consultant, and ps.cirina, a LIVE pro, streaming expert, and operations officer at blu. Together, they explore the transformative power of live streaming, particularly for women.</p> <p>The discussion delves into personal journeys, the challenges faced in the industry, and the critical role of community support. They highlight the importance of cultural understanding in live streaming, strategies to prevent burnout, and the significance of self-love and authenticity. The guests...
Episode #43
<p>This isn’t about panic—it’s about preparation. Get actionable advice to safeguard your streaming business and thrive, no matter what happens.<br /><br />In this episode of the Guide to LIVE Streaming, Tara and Ben dive into the practical steps every LIVE streamer needs to take to stay resilient in the face of uncertainty—whether TikTok gets banned or not. Learn how to protect your connection with your audience, build a lasting community beyond any single platform, and avoid common pitfalls like chasing after shiny new apps without strategy.</p> <p>We’ll discuss tools and techniques to build d...
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