The Guiding Brands Podcast

The Guiding Brands Podcast hosted by Chief Guide Karen Vick is for small business owners who want to learn more about how to use marketing to grow their businesses. Each episode offers practical tips, strategies, and insights from Karen and guests that will help you take your business to the next level. Whether you're just starting out or looking to improve your marketing efforts, The Guiding Brands Podcast is the go-to resource for small business owners looking to succeed. Join us as we explore the latest trends, best practices, and success stories in the world of small business marketing.

The Guiding Brands Podcast is a business podcast hosted by Karen Vick, with 34 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Karen Vick hosts The Guiding Brands Podcast, a business show with 34 episodes published.

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  Episode #8

  Buy Back Your Time: Strategies for Outsourcing and Business Growth Pt. 2

  Apr 2, 202629 minS2

  <p>In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes David Rush, co-founder of Access Virtual Staffing, to explore the ins and outs of hiring and managing virtual staff for service-based small businesses. 🚀 This conversation offers practical advice on delegation, security, onboarding, and the mindset shifts needed to lead remote teams effectively.</p><p><br></p><p>Guest:<br>David Rush, Co-Founder & COO, Access Virtual Staffing</p><p>🔒 Data Security & Trust:</p><p>David Rush shares best practices for maintaining cybersecurity and protecting sensitive information when hiring virtual staff, emphasizing multi-layered recruiting, reference checks, and client-led compli...

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  Episode #7

  Buy Back Your Time: Strategies for Outsourcing and Business Growth

  Mar 5, 202625 minS3

  <p>In this episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of Remote Power. Together, they dive into the world of virtual staffing—how it empowers entrepreneurs, streamlines operations, and helps leaders avoid burnout. David shares his journey into the business, the human impact of hiring from the Philippines, clears misconceptions about virtual assistants, and offers practical advice for nonprofits and small businesses.</p><p><br></p><p>Guest:<br>David Rush<br>COO of Access Virtual Staffing<br>Author of Remote Power<br>Leader of the Morning Rush business community<br>Faith-driven op...

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  Episode #6

  Words That Win: Turning Website Visitors into Customers Part 2

  Feb 19, 202638 minS3

  <p>This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages, email sequences, and the art of using words to convert website visitors into customers.</p><p>🛬 Landing Page vs. Sales Page:</p><p>Sarah Guliot explains the difference between a landing page ("any page people land on!") and a focused sales page, designed with one clear offer and a distraction-free layout.</p><p>📑 The BOT Stack for Sales Pages: Use the BOT framework:</p><p>Benefi...

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  Episode #5

  Words That Win: Turning Website Visitors into Customers Part 1

  Feb 4, 202634 minS3

  <p> In this episode:</p><p>Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a background in UX and web design at companies like Microsoft, Amazon, T-Mobile, and GoDaddy, Sarah Guilliot shares her entrepreneurial journey and actionable tips for crafting copy that connects and converts.</p><p>Sarah’s Career Pivot: From 20 years in corporate tech and design roles to launching her own business, including the Coach Lift Off service for coaches wanting an easy, all-in-one website and marketing so...

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  Episode #4

  Understanding Why People GivePart 2

  Nov 12, 202539 minS3

  <p>Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again.</p><p><br></p><p>In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to reveal what truly makes your marketing, messaging, and fundraising campaigns unforgettable. Are you struggling to stand out amid the year-end rush or Giving Tuesday? Wondering how to build deeper connections and keep supporters coming back? Get ready for a practical, human-centric blueprint that’s tailor-made for service-based small businesses and nonprofits.</p><p>Join us to:</p><p>Learn how to cra...

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